TikTok now has stricter teen ad targeting rules and has also made it easier for advertisers to comply with AI disclosure requirements. Anu Adegbola on July 10, 2024 TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and … Continue reading TikTok tightens restrictions on teen ad targeting, boosts AI transparency
TikTok Search Ads Come With A Caveat by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2023 Advertisers will soon have an option to place ads alongside organic content that appears when searching in the TikTok app, but there’s no guarantee that enabling the Search Ads Toggle will result in ads being served in the TikTok … Continue reading TikTok Search Ads Come With A Caveat
Recent moves by Facebook and Instagram show a closer embrace of the short form video content that has made TikTok a sensation. Kim Davis on July 22, 2022 Ads on TikTok reach about 18% of adult internet users. That’s 885 million people. They’re spending more time on TikTok too (44 minutes per user per day), … Continue reading TikTok is setting the ground rules for social media
