The tension between consolidation and transparency is shaping brand strategies, media spend diversification and advanced measurement tactics. Laurie Miller on October 1, 2024 In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is … Continue reading How brands are handling the lack of transparency in major ad platforms
Plus FitBit’s work management evolution and news from TikTok and Shopify. Chris Wood on August 25, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Transparency goes a long way: Wednesday’s Daily Brief
Amanda Fountain — May 23, 2019 — May 23, 2019 Whether you’ve been following the James Charles – Tati Westbrook influencer drama like a reality show or have no idea who these people are, you should care about what’s going on here. The short version: Tati Westbrook has a vitamin line. Her “close friend” and … Continue reading Disclosure, Transparency and Trust – A Story about Instagram and Influence
Rick Goodman — May 3, 2019 Follow @DrRickGoodman — May 3, 2019 These days, a lot of us are skeptical about just how much we can trust the news, our politicians, and our social media feeds. At the very least, we’d like to be able to trust the people we work with—to be able to … Continue reading How to Create a Culture of Transparency
Transparency For Leads In Open Exchange Boosts Publisher Count Past 500 by Laurie Sullivan @lauriesullivan, April 22, 2019 PX, which helps marketers search and acquire customers through leads in an open exchange, hopes to bring transparency to an industry veiled in secrecy. The goal is to provide marketers and sales professionals with more information about … Continue reading Transparency For Leads In Open Exchange Boosts Publisher Count Past 500
Truth Is An Important Ingredient by Jack Loechner , Staff Writer @mp_research, April 19, 2018 According to Google’s Allan Thygesen, at 4As’ Accelerate Conference outlined how his company is committed to working with agencies to build and strengthen an advertising ecosystem that works for agencies, brands and consumers. “Underlying this belief is that healthy ad ecosystem … Continue reading Truth Is An Important Ingredient
Liz Kislik — April 17, 2018 Follow @lizkislik — April 17, 2018 In organizations where employees generally trust their management and each other, you don’t hear many complaints about lack of transparency. But in other places, demands for transparency can take an ugly tone, and even become so entrenched that it seems as if everything … Continue reading Why It’s Unusual to Improve Anything By Demanding Transparency
Michael Heller — December 20, 2017 — December 20, 2017 ulleo / Pixabay Your employees are in reality, the backbone of your company. Things wouldn’t run without them and your company relies on their happiness, engagement and productivity. And although the workforce is changing constantly, one thing that is abundantly clear is your workers want … Continue reading 4 Reasons Why Transparency is Important
David Kiger — March 3, 2017 Follow @davidkiger— March 3, 2017 We hear a lot about being transparent in business. Like an open floor plan in a modern house or office, the ability to break down walls so that all involved are on the same page can create a more appealing business structure. Here’s how … Continue reading Transparency Can Lead to Trust Between CEOs and Employees
Joe Phelan — January 17, 2017 — January 17, 2017 Trust is integral to pretty much every aspect of our lives. Whether it’s a personal relationship, visiting a dentist or getting advice on where best to invest your money, you need to be able to trust that the person or people you are dealing with … Continue reading It’s All About Trust
