Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs in. Carl Erik Kjærsgaard on December 20, 2016 With 2016 coming to a close, it’s time for marketers to think about the past year. Was it the year we pushed our industry toward … Continue reading Trust & transparency: Why we need it more than ever in 2017
Mike WhitneyJanuary 13, 2015 “As a small business owner you have no greater leverage than the truth.”– John Whittier Ever meet someone who you couldn’t quite pin down, personality-wise? Maybe they just had a shifty, uncertain air about them. Or maybe you couldn’t escape the hunch that there was something they were hiding from you. … Continue reading Making Creative Transparency Work for You
