Here’s what a TV show based on Untitled Goose Game could have been like A proof-of-concept video captures the chaos and humor of that delightful game so very well. kris holt Fri, Sep 20, 2024 Cast your mind back to 2019, when many people were captivated by the idea of terrorizing … Continue reading Here’s what a TV show based on Untitled Goose Game could have been like
Category Archives: TV Advertisement
Film and TV art crews are facing an unemployment crisis. Here’s what it’s like for workers
May 10, 2024 Film and TV art crews are facing an unemployment crisis. Here’s what it’s like for workers The Art Directors Guild just suspended its Production Design Initiative program due to high unemployment. For some workers, it confirmed what they already knew. BY Joe Berkowitz The Art Directors Guild (ADG) recently sent an email to … Continue reading Film and TV art crews are facing an unemployment crisis. Here’s what it’s like for workers
Could happy advertisers be the key to connected TV success? by MNTN
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone. MNTN on December 6, 2023 For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and … Continue reading Could happy advertisers be the key to connected TV success? by MNTN
TV advertising: 6 key trends to watch in 2024
Stay ahead in television advertising with addressable TV ads, AI-driven personalization, shoppable ads and more. Geoff Crain on November 28, 2023 Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a … Continue reading TV advertising: 6 key trends to watch in 2024
DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2023 Addressable TV is increasingly being combined with other media such as search and display to increase the efficacy of an overall campaign message. Data & Programmatic Insider recently spoke with Amy Leifer, DirecTV’s chief ad sales officer, to … Continue reading DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
TV ad revenue challenged by writers’ strike
The strike by the Writers’ Guild is already hitting TV ad sales hard. Unless there’s a fast settlement the situation will likely get worse. Chris Wood on July 31, 2023 The Writers Guild of America (WGA) went on strike in May, putting new scripted episodes of shows on hold until they get a better deal. … Continue reading TV ad revenue challenged by writers’ strike
Connected TV’s results transcend the TV screen by MNTN
Why CTV is an important part of any search strategy. MNTN on April 12, 2023 The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With marketers looking for ad channels that they can consider both reliable … Continue reading Connected TV’s results transcend the TV screen by MNTN
TV, Marketing Evolving — So Why Do We Still Have Upfronts?
TV, Marketing Evolving — So Why Do We Still Have Upfronts? by Maarten Albarda , Featured Contributor, March 31, 2023 The always smart and insightful Brian Wieser published an update this week on whether or not TV as we know it is dead or dying. Spoiler (from his article): It is not. What has happened … Continue reading TV, Marketing Evolving — So Why Do We Still Have Upfronts?
Talking About TV: Most Talk YouTube — Especially Younger Viewers
Talking About TV: Most Talk YouTube — Especially Younger Viewers by Dave Morgan , Featured Contributor, March 23, 2023 Nielsen just released the latest version of The Gauge, its monthly TV video viewing time-spent report of what Americans watch on their televisions across broadcast, cable (including satellite) and streaming delivery. One of the big headlines … Continue reading Talking About TV: Most Talk YouTube — Especially Younger Viewers
Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals
Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals by Wayne Friedman , March 9, 2023 Fewer TV advertising dollars are expected to be spent in upfront deal-making in this year versus a year ago, according to a new survey from Advertiser Perceptions. Just 49% of more than 300 U.S. marketers and … Continue reading Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals
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