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Category Archives: TV Advertisement

Film and TV art crews are facing an unemployment crisis. Here’s what it’s like for workers

May 10, 2024 Film and TV art crews are facing an unemployment crisis. Here’s what it’s like for workers The Art Directors Guild just suspended its Production Design Initiative program due to high unemployment. For some workers, it confirmed what they already knew. BY Joe Berkowitz The Art Directors Guild (ADG) recently sent an email to … Continue reading Film and TV art crews are facing an unemployment crisis. Here’s what it’s like for workers

Could happy advertisers be the key to connected TV success? by MNTN

As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone. MNTN on December 6, 2023   For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and … Continue reading Could happy advertisers be the key to connected TV success? by MNTN

TV advertising: 6 key trends to watch in 2024

Stay ahead in television advertising with addressable TV ads, AI-driven personalization, shoppable ads and more. Geoff Crain on November 28, 2023 Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a … Continue reading TV advertising: 6 key trends to watch in 2024

DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers

DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2023 Addressable TV is increasingly being combined with other media such as search and display to increase the efficacy of an overall campaign message. Data & Programmatic Insider recently spoke with Amy Leifer, DirecTV’s chief ad sales officer, to … Continue reading DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers

Talking About TV: Most Talk YouTube — Especially Younger Viewers

Talking About TV: Most Talk YouTube — Especially Younger Viewers by Dave Morgan , Featured Contributor, March 23, 2023 Nielsen just released the latest version of The Gauge, its monthly TV video viewing time-spent report of what Americans watch on their televisions across broadcast, cable (including satellite) and streaming delivery. One of the big headlines … Continue reading Talking About TV: Most Talk YouTube — Especially Younger Viewers

Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals

Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals by Wayne Friedman , March 9, 2023 Fewer TV advertising dollars are expected to be spent in upfront deal-making in this year versus a year ago, according to a new survey from Advertiser Perceptions. Just 49% of more than 300 U.S. marketers and … Continue reading Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals