Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising? by Maarten Albarda , Featured Contributor, February 17, 2023 Marketers that invested in Super Bowl ads this year will argue that, yes, their multimillion-dollar investment was a smart move. Especially if you are dog food brand The Farmer’s Dog, as it achieved a collective … Continue reading Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising?
Category Archives: TV Advertisement
Taboola Stats: Super Bowl LVII Topics Attracting Fans
Taboola Stats: Super Bowl LVII Topics Attracting Fans by Laurie Sullivan @lauriesullivan, February 10, 2023 To learn more about the Super Bowl LVII buzz and what people want to read about, Taboola’s researchers analyzed data from November 1, 2022 through January 30, 2023. Researchers at the discovery platform Taboola wanted to know the most valuable … Continue reading Taboola Stats: Super Bowl LVII Topics Attracting Fans
National TV Ad Decline Moderates In December, Falls 2%
National TV Ad Decline Moderates In December, Falls 2% by Wayne Friedman , January 30, 2023 Although December’s national linear TV ad spending improved compared to previous months, it still declined 2%, according to Standard Media Index — to roughly $3.7 billion. Looking at the entire fourth quarter, the national TV marketplace was down 6% … Continue reading National TV Ad Decline Moderates In December, Falls 2%
Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media by Wayne Friedman , January 26, 2023 Traditional linear TV — national and local broadcast and cable — will see flat advertising growth in the fourth quarter — nearly the same as digital media advertising platforms, according to estimates from MoffettNathanson Research. … Continue reading Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal
Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal by Wayne Friedman , January 13, 2023 Looking to eliminate any media business conflicts going forward in the measurement space, Samba TV has sold off its media sales unit to MiQ, a programmatic media company, in a multi- year deal. At the same time, Samba … Continue reading Samba TV Sells Media-Sales Business To MiQ, Strikes Measurement Deal
The ‘TV Blog’s’ Best-Reviewed Shows Of 2022
The ‘TV Blog’s’ Best-Reviewed Shows Of 2022 by Adam Buckman , Featured Columnist, December 29, 2022 The TV Blog’s best-reviewed shows of 2022 covered a wide variety of content categories — action dramas, comedies, mysteries, cop shows, futuristic shows and five docuseries. They came from all over the place too — CBS, PBS, A&E, FX, … Continue reading The ‘TV Blog’s’ Best-Reviewed Shows Of 2022
TV Program Ad Spend, Promotion Up 8% Over 3 Months, ‘Yellowstone’ Gets Big Push
TV Program Ad Spend, Promotion Up 8% Over 3 Months, ‘Yellowstone’ Gets Big Push by Wayne Friedman , December 9, 2022 Since the start of the TV season, TV network-based companies have increased on-air media time and paid-advertising spending by 8% to promote their own programming — to $2.19 billion in total media value, according … Continue reading TV Program Ad Spend, Promotion Up 8% Over 3 Months, ‘Yellowstone’ Gets Big Push
Linear TV Takes Another Hit, Q3 Cord-Cutting Declines 6.2%
Linear TV Takes Another Hit, Q3 Cord-Cutting Declines 6.2% by Wayne Friedman , December 2, 2022 Steep cord-cutting by pay TV subscribers in the third quarter continued at nearly the same rate as in the second quarter — down 6.2%, according to MoffettNathanson Research estimates. The third quarter witnessed a decline of 655,000 subscribers versus … Continue reading Linear TV Takes Another Hit, Q3 Cord-Cutting Declines 6.2%
Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls
Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls by Karlene Lukovitz @KLmarketdaily, July 15, 2022 Despite slowing growth for leading subscription video-on-demand (SVOD) services in North America in particular, these subs grew by 17.7% to 1.34 billion on a global basis in 2021, according to a report from … Continue reading Global SVOD Sub Growth Projected At 49% By 2027, As Pay TV Stalls
Tough-to-reach console gamers watch more TV on streaming than linear
As total pool of gamers grows to 3 billion, marketers need to pursue the right channels to avoid letting gamers fall through the cracks. Chris Wood on July 13, 2022 Gamers are a global audience numbering in the billions, but they’re hard to reach by traditional ads. In the U.S., gamers who play on a … Continue reading Tough-to-reach console gamers watch more TV on streaming than linear
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