Gates-Backed Startup Personalizes Individual Recommendations, Apps To TV by Laurie Sullivan , Staff Writer @lauriesullivan, August 29, 2024 Advertisers talk about customization, but few deliver on the promise. Likewise, a startup backed by Bill Gates, figured out how to truly customize newsletters and app content to the individual that feeds into connected devices such as TVs. … Continue reading Bill Gates-Backed Startup Personalizes Individual Recommendations, Apps To TV
Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision by Wayne Friedman , Staff Writer, August 22, 2023 With connected TV’s advertising investment looking to grow 13% to $25.9 billion globally this year — and 10.4% over the next five years, according to GroupM — that would suggest a now maturing business. But … Continue reading Legacy TV Faces Challenges: Maturing Streaming, Lack Of A Future Ad Vision
Best Smart TVs of 2023 Deanna Ritchie / Jul 8, 2023 Many companies featured on ReadWrite partner with us. Opinions are our own, but compensation and in-depth research determine how products may be selected and ranked. Learn more about how we make money. Welcome to our guide on the best smart TVs of 2023. In today’s … Continue reading Best Smart TVs of 2023
