IAB’s Video Ad Spend study projects $63 billion in video ad spending with more going to digital video than linear for the first time. Chris Wood on April 25, 2024 U.S. digital video ad spend is expected to hit $ 63 billion in 2024, a 16% increase from the previous year, according to projections … Continue reading Video ad spend expected to rise 16%, surpassing linear TV this year
Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2 by Karlene Lukovitz @KLmarketdaily, August 23, 2023 The sports, family/parenting and pets categories showed the greatest growth in programmatic video advertising ad spend amid a mixed second quarter this year, according to data from the PubMatic advertising platform. “Similar to the retail industry, some … Continue reading Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2
New Shoppable Video Ads Expand Local Retailer Buying Options by Karlene Lukovitz @KLmarketdaily, August 18, 2023 Through a new partnership, video ad-tech company VDX.tv is offering shoppable video ad units that include product specs, prices updated in real time and availability info across multiple, region-specific retailers. VDX.tv has integrated capabilities from digital commerce tech company … Continue reading New Shoppable Video Ads Expand Local Retailer Buying Options
Study Finds Male Actors, Voices Dominate Video Ads Globally by Laurie Sullivan @lauriesullivan, May 8, 2023 TV and video ads skew male in both visual and voices globally, and are more likely to employee people under the age of 40, according to a new diversity study. Extreme Reach’s study — The Gender and Age Diversity … Continue reading Study Finds Male Actors, Voices Dominate Video Ads Globally
The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here’s our guide. Akshat Biyani on May 18, 2022 Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. is up 50.8% compared to last … Continue reading Why we care about video advertising
Video Ad Buying Should Be Customer-First, Not Channel-First by Dave Morgan , Featured Contributor, March 17, 2022 The following was previously published in an earlier edition of Media Insider. The purpose of advertising is to create customers, either immediately or in the future. And how, where and when advertising is bought matters a lot to … Continue reading Video Ad Buying Should Be Customer-First, Not Channel-First
Angela Hausman, PhD June 2, 2021 Video advertising is hardly new as video marketing underpinned advertising since the first soap operas acted as a vehicle to reach housewives with advertising directed at their interests as homemakers. Yet, when it comes to digital advertising and your own website video advertising isn’t utilized very often, to the … Continue reading Video Advertising: Why You Should Add Video to Your Campaigns
Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points? by Dave Morgan , Featured Contributor, May 20, 2021 Virtually every NewFront presentation this season talked about the fact that linear TV has lost 40% of its 18-49 rating points over the past four years. And, naturally, that their CTV and streaming media … Continue reading Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points?
Video Advertising 2021-2024 by Dave Morgan , January 14, 2021 The video ad world will change more in the next three years than it has in the past 60. What was built originally as a brand-building channel is quickly evolving into one of the most important customer acquisition and performance channels available to marketers. Some … Continue reading Video Advertising 2021-2024
Andy Donovan January 14, 2021 2021 is already here, and yes, making predictions for the year should have been a little simpler task now. However, given the turbulence of the current times, many industry trends are being transformed almost in real time. Let’s take a look at a few solid trends that are likely to … Continue reading Top 3 Online Video Advertising Trends to Shape 2021
