Andy Donovan January 14, 2021 2021 is already here, and yes, making predictions for the year should have been a little simpler task now. However, given the turbulence of the current times, many industry trends are being transformed almost in real time. Let’s take a look at a few solid trends that are likely to … Continue reading Top 3 Online Video Advertising Trends to Shape 2021
Focus on CTV and pre-roll advertising while implementing multiple methods of measurement. Rodric Bradford on October 16, 2020 While video is an appealing channel for advertisers, there is still some lack of common agreement when it comes to strategy and metrics for video ad campaigns. One common misconception is that video campaigns need to be … Continue reading Video advertising: tips on strategy
Andy Donovan August 7, 2020 Since video advertising is keeping its top positions on the market, running successful video ad campaigns remains a valuable revenue source, hence a top priority for many publishers across the globe. For what it takes, this task would be impossible to cope with without a quality video ad server solution. … Continue reading How to Select a Video Ad Server in 2020
Ana Gotter — July 25, 2019 Follow @ana_gotter — July 25, 2019 mohamed_hassan / Pixabay We all know the facts: That video advertising can be wildly successful, that it can build brand awareness like no other and drive sales and conversions at multiple stages of the sales funnel. Many of us, however, struggle to implement … Continue reading What Successful Video Advertising Looks Like: Interviews with Three Top PPC Experts
Andy Donovan — May 30, 2019 — May 30, 2019 What is ad ops’ daily routine like in digital video advertising? At first glance, their common tasks, for the most part, cover several aspects, like ongoing communication with Supply/Demand partners, video ad integration & setup and further ad optimization. Pretty easy to handle, you’d say? … Continue reading How to Streamline Video Ad Integration Using a VAST Tag Tester
Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now. Laura Collins on October 31, 2018 Video is a hotter topic than ever in marketing, with users consuming more and options for advertisers multiplying rapidly. With so much development in the industry it can be … Continue reading Video advertising’s bright future and what you should be doing now
Ana Gotter — August 17, 2018 Follow @ana_gotter — August 17, 2018 When most people hear the phrase “Google Ads,” their first thoughts immediately jump to the conventional search ads that will be displayed at the top of a user’s results pages. These are, without a doubt, an essential part of the Google ad platform. … Continue reading How to Run Video Ad Campaigns with Google Ads
At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens. Barry Levine on May 9, 2018 Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people actually watch content-interrupting … Continue reading Two kinds of video ads help break through the dilemma of interruptive marketing
