Neil Wood-Mitchell February 26, 2021 The craft of video production is a sum of many parts… It brings together a range of skills, with the end result reflecting a combination of practical experience, technical know-how and empathy for the subject. In other words, getting the results you want, takes time, years of hands-on practise and … Continue reading Through the Looking Glass: Crafting the Perfect Scene
Ana Gotter — March 12, 2020 In business, inclusivity of prime importance. It helps you reach your audience and makes your product, content, or service easily accessible by all people–even those who can’t see or hear but want to learn from your content. Luckily, there are several ways to make your video content both inclusive … Continue reading Video Accessibility: What You Need for Your ADA Website Certification
Bruce McKenzie — August 10, 2018 — August 10, 2018 You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. I mean, wouldn’t you, as a viewer, like to start up a webinar and see clickable “chapter headings” — so you can … Continue reading How to Make Interactive Video For Free
James Hamar — June 27, 2018 — June 27, 2018 Video creation and production can be a little intimidating, but it’s crucial to your marketing strategy to use video to promote your company, product, and services. Just like booking a vacation or hitting your quarterly goals, everything becomes easier with planning and preparation. The same … Continue reading 3 Must-Haves for a Killer Video Script
James Hamar — June 16, 2018 — June 16, 2018 Free-Photos / Pixabay As the head of video production at Brightcove, I get asked all the time, “James, my customer is new to video and wants to know if they should staff up or hire an agency to start doing more with video. What should … Continue reading Should You Produce Video In House or Outsource?
Paul Casinelli — June 15, 2018 Follow @PaulCasinelli — June 15, 2018 The sweat begins to pearl on your neck. Your heart is racing and everything is becoming a little blurry. You take a deep breath and move forward in your chair. But instead of preparing to walk up to the stage and accept your … Continue reading Forget the Emmy — Take the Pressure Off Your Video Production Process
Tod Plotkin — April 30, 2018 Follow @greenbuzzagency — April 30, 2018 Natalie Kaczorowski / Green Buzz Agency Social video generates 1200% more shares than text and images combined, according to smallbiztrends. It’s undeniable that if you’re looking to create a community with your social media, then sharable video is vital to your marketing strategy. … Continue reading How to Make an Engaging Video for Social Media
Young Entrepreneur Council — April 30, 2018 Follow @YEC — April 30, 2018 Video helps draw in customers and increases engagement, but can be overwhelming with details to keep in mind, especially when your business is first starting out in the medium. That’s why we asked members of the Young Entrepreneur Council this question: What … Continue reading 15 Rules to Follow When Creating Your First Business Video
By Adrienne Erin April 9th, 2018 As someone involved in business or marketing, you’ve probably heard about how well-made video content can engage your audience and make them more interested in your product, service or brand. However, maybe you’re in an industry perceived as dry or highly technical and don’t think video marketing is a … Continue reading How to Create Gripping Video Content for Any Industry
Todd Vaske — March 30, 2018 — March 30, 2018 I’ve always been a little bit of a backward thinker, which is probably why I became a video producer. It may sound strange, but the key to producing a successful video is to start at the end — figuring out the end goal for your … Continue reading Think Like a Producer: 4 Ways to Make Sure Your Video Gets the Most Views
