Nishadha Silva — January 17, 2018 Follow @rumblinglankan — January 17, 2018 Ranking in search engines is getting harder by the day. The competition is high and ranking algorithms are getting complex every day. So it might be a good idea to focus your efforts on the second largest search engine in the world, YouTube. … Continue reading How to Convert Videos Into a Lead Generation Machine
Category Archives: Video Optimization
3 Ways Brands Can Use LinkedIn Native Video Before Company Pages Get Access
Arik Hanson — December 4, 2017 — December 4, 2017 Two months ago, LinkedIn rolled out yet another new feature for its members: The ability to record and upload video right from your mobile device. Video, of course, isn’t necessarily new to LinkedIn. You could upload video to a post whenever you’d like. But, “native … Continue reading 3 Ways Brands Can Use LinkedIn Native Video Before Company Pages Get Access
Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing
Dan Shewan — September 22, 2017 — September 22, 2017 Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like Mashable, MTV News, and Vice to smaller operations, more and more publishers … Continue reading Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing
Tactical Video for Technology Sales And Marketing
Bruce McKenzie — September 12, 2017 — September 12, 2017 StockSnap / Pixabay Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use … Continue reading Tactical Video for Technology Sales And Marketing
7 Steps For Making Your Branded Video The Next Viral Sensation
Chloe Mitchell — August 14, 2017 Follow @thesocialselect — August 14, 2017 StockSnap / Pixabay It is often assumed that viral content is completely random and by chance. While this is certainly always a possibility, it is more often the case that the newest viral sensation that you see reposted all over social media is … Continue reading 7 Steps For Making Your Branded Video The Next Viral Sensation
4 Reasons Why You Should Optimize Your Videos (Including Product Videos)
Jefri Yonata — August 1, 2017 — August 1, 2017 brenkee / Pixabay In last week’s article, I wrote about how a video can become a valuable content to improve your website’s SEO. Now, I’m going to talk about why you need to implement SEO to the video itself. Essentially, the reason you should optimize … Continue reading 4 Reasons Why You Should Optimize Your Videos (Including Product Videos)
How to Optimize Your Social Media Videos for Conversions
Ana Gotter — July 22, 2017 — July 22, 2017 In today’s world, where we increasingly have an attention span that can’t even rival a goldfish and more distractions than ever, it’s hard to keep users engaged, focused, and on track. This means that it’s more difficult to get users to move through our “what” … Continue reading How to Optimize Your Social Media Videos for Conversions
Use Video…Good Video On Your Website For Better Conversions
Michael Bellina — May 30, 2017 Follow @MigmanMedia— May 30, 2017 In the past, I’ve talked about using video as part of your marketing plan. I want to take it a step further and talk about how you can use video to increase conversions. Not just any video but specific types that explain and instruct … Continue reading Use Video…Good Video On Your Website For Better Conversions
How to Drive Traffic to Your Products With Videos You Can Create in Minutes
Anna Kec — April 26, 2017 Follow @PatrickAGibson— April 26, 2017 No doubt you’ve been privy to the huge amount of videos on social media platforms like Facebook and Twitter in the last year. Even though it feels natural watching them now there was a time when it was unheard of. It’s fairly accurate to … Continue reading How to Drive Traffic to Your Products With Videos You Can Create in Minutes
Video is New Focus for US Native Advertising
Asaf Hartuv — March 14, 2017 Follow @asafhartuv— March 14, 2017 Native advertising has become a major focus in recent years as marketers have looked for new ways to connect with audiences who have become too savvy – and too leery – of the advertising methods that had once been successful. Many people now use … Continue reading Video is New Focus for US Native Advertising
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