by Claude Harrington May 23, 2016May 23, 2016 A couple of months ago, we looked at 7 Tips For Choosing an Animation Provider. Today we want to explore what happens after that–after you’ve selected an animation company and are about to begin the process–in order to help you maximize your investment. So let’s look at … Continue reading 7 Ways To Get the Most Out of Your Animation Provider
by James Bryant April 26, 2016April 26, 2016 Imagine you’re reading a story. It’s an interesting story. It’s about how someone turned their life around. You’re feeling pretty drawn in, but at any time you know you can put it down and walk away. Now imagine you’re watching a video of that person telling their … Continue reading Why Case Study Videos Beat Plain Text Every Time
by Jonny Rosen April 24, 2016 Follow @ohjonnyApril 24, 2016 The online marketplace continues to evolve — growing larger and becoming more niche. Social media used to be a novelty, but there are now hundreds of different platforms. The most popular sites have even expanded from one or two like Facebook and Twitter to nearly … Continue reading How Publishers’ Video Strategies are Changing
by Marco Sacca April 24, 2016 Follow @AccuraCastITApril 24, 2016 Some people may think that the words marketing and advertising are synonyms, as they are used interchangeably very often. Especially when we talk about Video, not everybody is able to get the difference. Is the YouTube pre-roll ad considered marketing? Does a video on a … Continue reading The Difference Between Video Marketing and Video Advertising
by Claude Harrington April 17, 2016April 17, 2016 Whether you’re creating an explainer video or simply watching one, you’ll want the video to be fun and engaging. At the same time, you’ll likely also want that explainer to be on-tone and professional. But sometimes these things–the fun and the professionalism–can feel like opposing forces. So … Continue reading The Balancing Act: Fun vs. Professionalism in Your Explainer Video
by Dan Trefethen April 17, 2016April 17, 2016 Just under a month ago, a new collection of songs recorded by Jeff Buckley was posthumously released. The album is called You and I, and one of the standout tracks is a cover of Bob Dyan’s Just Like A Woman. What stands out even more about the … Continue reading What Marketers Need to Know About Interactive Video
by Bill Corbett March 25, 2016March 25, 2016 Who would have thought that billions of hours of video content would be uploaded to YouTube and other online sites each month? The growth of video is astonishing and will continue to grow in the years to come. With mobile technology and smartphones, we have a powerful … Continue reading Focus on Video Today for Your Brand and Business
by Claude Harrington March 13, 2016March 13, 2016 Although whiteboard videos are well known for their iconic black-and-white aesthetic, many of them these days tend to include some degree of color. It’s usually not much–shades of color here and there–but it’s happening more and more and, given the influx, it inevitably spurs questions like: Should … Continue reading 5 Tips for Incorporating Color into Your Whiteboard Video
by Melanie Mulvihill March 13, 2016March 13, 2016 With the rapid rise of technology, I find myself stumbling across videos with every online interaction, whetherit may be on social media platforms, advertisements, company websites, etc. In the past, when consumers thought of online video, they would immediately associate all ideas with YouTube. But today, the … Continue reading Best Practices for Effective Digital Video Campaigns
by Erika Trautman March 10, 2016 Follow @raptmediaMarch 10, 2016 Interactive video is an innovative approach to marketing that can increase audience engagement, especially among millennials. Major brands like Toyota, Warner Bros. Pictures, and Deloitte are beginning to catch on, dipping their toes into the sea of possibilities this technology represents. Still, many in marketing … Continue reading What Marketers and Advertisers Need to Know About Interactive Video
