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Category Archives: Viral Marketing

5 Tips for Creating a Marketing Video That Goes Viral

Syed Balkhi — February 7, 2019 Follow @SyedBalkhi — February 7, 2019 Videos can spread like wildfire on social media today. From hilarious company commercials, to YouTube stars, to regular joes who capture a funny family moment; seemingly anyone has the capability of going viral in today’s video-obsessed culture. It may seem like just about … Continue reading 5 Tips for Creating a Marketing Video That Goes Viral

Unhappy, Unproductive Employees? 10 Easy Ways to Create Viral Engagement

Rick Miller — December 5, 2018 Follow @beingchief — December 5, 2018 Is your company performing as well as it could? Are you leaving money on the table? Most companies are. But the source of the problem isn’t financial capital—it’s human capital. According to Gallup’s State of the American Workplace, an astounding 67 percent of … Continue reading Unhappy, Unproductive Employees? 10 Easy Ways to Create Viral Engagement

The science of viral content: Why certain emotions ignite social engagement

Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral sharing. Kerry Jones on June 22, 2016     If you’re looking to attract high engagement through content marketing, it’s essential to understand why people choose to share and interact with content. New research suggests that it’s not just … Continue reading The science of viral content: Why certain emotions ignite social engagement

Why “Go Viral” Is Not An Effective Content Marketing Strategy

If you’re trying to go viral, you’re probably trying too hard. Columnist Rachel Lindteigen explains why you should focus instead on creating great content that matters to your audience. Rachel Lindteigen on March 4, 2016   Most marketers would love to go viral — they want that amazing pickup, millions of shares, tons of attention, … Continue reading Why “Go Viral” Is Not An Effective Content Marketing Strategy