Steven Imke November 11, 2021 The secret sauce in creating a product or service that has the potential to go viral is adding something that creates more value when more people in the user’s network use or adopt it. This is known as the network effect. Facebook understood the network effect concept very well. If … Continue reading How to Go Viral with the Network Effect?
Jessica Welch June 23, 2020 In the last 5 years, everyone in marketing has set their sights on going viral and is moving full steam ahead. It seems like the best way to get your product or idea in front of the eyes of the masses and essentially get rich quick. We view viral marketing … Continue reading You Don’t Want to Go Viral; You Want Cultural Contagion
Syed Balkhi — February 7, 2019 Follow @SyedBalkhi — February 7, 2019 Videos can spread like wildfire on social media today. From hilarious company commercials, to YouTube stars, to regular joes who capture a funny family moment; seemingly anyone has the capability of going viral in today’s video-obsessed culture. It may seem like just about … Continue reading 5 Tips for Creating a Marketing Video That Goes Viral
Rick Miller — December 5, 2018 Follow @beingchief — December 5, 2018 Is your company performing as well as it could? Are you leaving money on the table? Most companies are. But the source of the problem isn’t financial capital—it’s human capital. According to Gallup’s State of the American Workplace, an astounding 67 percent of … Continue reading Unhappy, Unproductive Employees? 10 Easy Ways to Create Viral Engagement
Sawaram Suthar — August 7, 2017 Follow @sawarams — August 7, 2017 If you own, run, or manage a website, it must be your deepest desire – to make your website go viral. Going viral is the best thing that can happen to a website. Huge amounts of traffic come in, thereby pushing conversions; free … Continue reading How to Handle Viral Traffic on Your Website
By Andrea Lehr July 19th, 2016 As one of the internet’s most popular publishers, there’s a good chance you’ve read an article or taken a quiz on BuzzFeed. The digital publisher has made a name for itself with it’s quick wit and playful content – it boasts more than 200 million monthly unique visitors and … Continue reading How 100 BuzzFeed Posts Debunk 3 Myths About Viral Content
Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral sharing. Kerry Jones on June 22, 2016 If you’re looking to attract high engagement through content marketing, it’s essential to understand why people choose to share and interact with content. New research suggests that it’s not just … Continue reading The science of viral content: Why certain emotions ignite social engagement
If you’re trying to go viral, you’re probably trying too hard. Columnist Rachel Lindteigen explains why you should focus instead on creating great content that matters to your audience. Rachel Lindteigen on March 4, 2016 Most marketers would love to go viral — they want that amazing pickup, millions of shares, tons of attention, … Continue reading Why “Go Viral” Is Not An Effective Content Marketing Strategy
by Naman Kapur January 29, 2016 Follow @kapur_namanJanuary 29, 2016 How many times does it happen with you that you see a successful app and wonder what extra did it do to get so much publicity, traffic, word of mouth and downloads? How many times do you feel you are doing everything you can to … Continue reading The Ultimate Guide on Viral Coefficient, Virality & Growth Hacking
by Dina Ely December 14, 2015December 14, 2015 It’s every marketer’s dream to create a viral sensation with a website, produce or service, generating an enormous amount of positive word-of-mouth and a slew of new customers. What most people don’t understand is that viral marketing is more math than art. As a marketing person, I’ve … Continue reading K-Factor – The Math Behind Viral Marketing
