by Susan Solovic December 13, 2015 Follow @SusanSolovicDecember 13, 2015 A friend lives in a townhouse and it’s about time to pressure wash the exteriors. The homeowner association got a few bids, but one owner spied a Groupon deal, which would have been significantly less expensive. He tried, unsuccessfully, to talk all the other owners … Continue reading Considering a Groupon? 5 Pitfalls You Must Avoid
by Kristin Lisak December 9, 2015December 9, 2015 The Ice Bucket Challenge. Charitable donations aside, there must be something special about an online video that would make a grown individual voluntarily dump a bucket of cold water on his or her head, right? In fact, there is. Once just another mystery of the internet, viral … Continue reading What’s Trending? 3 Characteristics of Viral Content
Lauren MarcheseOctober 30, 2015 Can social media really function as a force for good? More specifically, can viral campaigns on social networks accomplish real change for the nonprofits that run them? It can be hard for people to take these campaigns seriously. It’s not always clear who exactly will be getting the fundraised money, there’s … Continue reading Do Viral Social Media Campaigns Actually Accomplish Anything?
Joao RomaoJuly 30, 2015 Every small business owner and content marketer is on a mission to increase website traffic, and capture leads. Most members of this demographic understand that one of the most cost-effective ways to do this is to harness the power of Inbound Marketing. By building valuable content assets that are genuinely helpful … Continue reading How To Create Viral Blog Content With Free Tools
Claire WallaceJanuary 22, 2015 There is no recipe for going viral. But the man behind one of YouTube’s most viral videos is sharing some of his tactics with us. Remember when this inspiring piece about Arthur’s transformation showed up on your Facebook feed? Arthur Boorman’s powerful story was shared over and over. Nick Jonas tweeted … Continue reading Go Viral: Top Tips From A Viral Video Master
Personal Branding BlogJanuary 1, 2015 Creating a marketing campaign that “goes viral” is the goal of every marketer. What is the secret to creating a campaign that is going to “go viral?” The answer is complicated. In fact, it’s almost impossible to predict what campaigns will go viral, and which ones will flounder. That … Continue reading 7 Tips For Building Your First Viral Campaign
Amy Neeley December 13, 2014 While there’s no secret formula to creating a marketing campaign that “goes viral,” there are a few keys to making marketing that gets talked about – even if it’s just within your business or industry or among your social media fans. Take look at these top marketing trends … Continue reading Lessons From This Year’s Top 3 Viral Marketing Trends
Will Blunt December 5, 2014 There is an ongoing debate about the validity of blogging for business. Today there are so many other trending forms of content such as podcasts, video campaigns, infographics and Slideshare’s that many people question whether blogging is still important. Do you think blogging is still important to the success … Continue reading 5 Reasons Why Blogging Matters to Your Business [Infographic]
Wendy Burt-Thomas December 5, 2014 Infographics are creative, educational, attention-grabbing, and can be a powerful marketing tool, but are they right for your small business? To help you answer that question, we explain the pros and cons. and have actionable tips to get started. The pros Infographics serve as great pieces of content marketing. They … Continue reading Are Infographics Right For Your Business? The Pros, Cons, And Tips
What’s the secret to an effective landing page? It’s not the color of the button, says contributor Neil Patel. Neil Patel on October 24, 2014 Why is it that some landing pages have terrible conversion rates while others are killing it with conversion rates in the double digits? There are numerous landing page variations that impact conversion … Continue reading Three Psychological Features Of A Landing Page That Make People Click
