Category Archives: Virtual Assistants

Marketers Search For Campaign Data From Virtual Assistants

by Laurie Sullivan@lauriesullivan, January 13, 2017   Google bridges its virtual assistant Home with a downloadable smartphone app that can help marketers in optimizing for voice search. Some believe the next step will be pulling in the data to analyze and optimize cross-channel campaigns. With the growth of voice assistants, voice data will become a … Continue reading Marketers Search For Campaign Data From Virtual Assistants

Virtual Assistants Could Create New Life For Paid Search

by Laurie Sullivan, Staff Writer @lauriesullivan, September 6, 2016 Juniper Research forecasts that more than $12 billion of annual ad spend will come through voice assistants by 2021 — up 3,000% on estimated spend for 2016 — bringing new paid-search opportunities. While there are plenty of opportunities for brands and apps digging into voice search, … Continue reading Virtual Assistants Could Create New Life For Paid Search