Everything you need to know about virtual events in our increasingly digital world. Chris Elwell on March 16, 2022 Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, … Continue reading Why we care about virtual events: The ultimate marketers’ guide
Germina Paola August 25, 2021 Are you in the process of brainstorming a topic for your next summit? Or perhaps you already run one but the results are not what you expected and felt like your effort, time and money go down the drain? I’ve seen summit failing left and right- from landing page failure, … Continue reading Why Your Virtual Summit Failed
John Hall June 26, 2021 I get it. 2020 was extremely long and an unprecedented year that will change the world forever. Now, we are moving along well in 2021 — but we are still dealing with the explosion of virtual events. The COVID-19 pandemic launched these virtual platforms into the stratosphere. Take Zoom, as … Continue reading 9 Ways to Make Your Virtual Events Less Lame
Syed Balkhi June 20, 2021 When it comes to growing your business, there are plenty of paths you can take. However, there’s one strategy that’s gaining serious traction across all industries. Leaders and marketing teams are now using live events more than ever before to engage with their audience, and it’s not hard to see … Continue reading 5 Powerful Tips for Promoting Your Next Live Event
Natalie Luneva April 16, 2021 2020 brought an unparalleled increase in online versus offline events, with some platforms reporting 1000% growths. While the events industry initially took a blow, most organizers pivoted and moved their conferences, summits, or meet-ups online. And the rewards appeared quite quickly. Virtual events typically have better ROI than in-person ones. … Continue reading How to Organize a Virtual Summit for Your Company from Scratch
Sammy Courtright April 1, 2021 COVID-19 has put a massive cramp in our former work lives, and I’m not just talking about the act of just going into the office every day. We are social creatures by nature, and, overnight, we had a considerable portion of our social lives – the ones that take place … Continue reading 5 Reasons Virtual Social Work Events Are More Important Than Ever
Plus, Bronto ESP gets deleted Kathy Bushman on March 11, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Evaluating virtual events, success with speakers: Thursday’s daily brief
Julie Hansen December 26, 2020 Your virtual first impression can make or break your sale. In the first few seconds of a video call, prospective customers quickly make decisions about you and your company and how (or whether) they’re going to listen to you. To ensure you’re making a strong first impression, look no further … Continue reading Virtual First Impression: 5 Secrets from the Stars
Integrate argues that virtual events should be seen as something more than substitutes for in-person. Kim Davis on November 19, 2020 “This has been an interesting year on the events front in lots of ways.” Some British understatement from Chris Wickson, the co-founder and former CEO of U.K.-based B2B events and lead capture vendor Akkroo. … Continue reading Virtual events are here to stay: and they’re a digital channel
Examine your current and future audience needs when choosing your virtual event stack Rodric Bradford on November 19, 2020 The further we get into the 2020 calendar, the more ways marketers have found to address their virtual event needs. But how should marketers go about selecting the right stack for their virtual event needs? It … Continue reading Hacking the virtual event stack
