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A Visual Attention Study That Went Terribly Right by Laurie Sullivan , Staff Writer @lauriesullivan, May 16, 2024 How does a company conduct a visual attention study to determine performance on video screens at retail locations when the participants who opted in only receive directions on when and where to show up? Other than that, participants … Continue reading A Visual Attention Study That Went Terribly Right
Staying Competitive With Visual Marketing It’s no secret that imagery is the key to the success of your online business. Whether you’re advertising with Barracuda Banner Stands or an eye-catching Facebook ad, we’re automatically drawn to imagery more than plain text. In fact, pages and sites which contain images and videos receive over 32% more … Continue reading Staying Competitive With Visual Marketing
Personal Branding Blog — April 28, 2018 — April 28, 2018 An email marketing strategy is still one of the best ways your personal brand can connect with your audience in a meaningful way. The type of communication is important for increased sales and return customers. You can grab their attention through strong visuals that … Continue reading How Visual Content Can Improve Readership of Your Brand’s Emails
Visual Search To Ring Up Holiday Sales For Target, Home Depot by Laurie Sullivan @lauriesullivan, September 29, 2017 This holiday season marketers will find new revenue streams and ways to reach consumers with visual search. Lots of companies are moving toward cross-platform campaigns, but one of the newcomers to visual search continues to move much … Continue reading Visual Search To Ring Up Holiday Sales For Target, Home Depot
Bing Introduces Visual Search With A Twist by Laurie Sullivan , Staff Writer @lauriesullivan, June 2, 2017 Bing reintroduced visual search Thursday by expanding its image search tools with a product that allows searchers to look for items within a larger image. Images on Bing’s search engine now have a small magnifying glass at the … Continue reading Bing Introduces Visual Search With A Twist
Robbie Richards — May 30, 2017 — May 30, 2017 15 Tools, Techniques and Examples to Help Cut Through the Noise The world’s biggest brands and ideologies were built on stories. That’s no exaggeration: every major idea, from Star Wars to Apple to Western Democracy to Christianity and Islam, wouldn’t be where it is without … Continue reading An Actionable Guide to Visual Storytelling
By Manvi Agarwal May 24th, 2017 Content plays the pivotal role to stimulate online growth and engage your audience. Well written text content will always be an integral part of marketing but, here’s the deal: “The secret to succeeding in a content marketing campaign is to create incredible visual content to set yourself apart … Continue reading How To Create The Perfect Visual Content For Social Media
Zac Johnson — May 18, 2017 Follow @zacjohnson— May 18, 2017 We all know the importance and power of creating content on the internet, but when there are over a billion other active websites doing the same exact thing, it’s pretty hard to compete. With so many sites focusing strictly on text articles and creating … Continue reading The Rising Power of Visual Content [Infographic]
by Juliet Carnoy Follow @pixleeOctober 22, 2016 Our brain processes images sixty thousand times faster than it processes text. For marketers looking to make sure that their message resonates with potential customers, this means that visual communication is often more effective than the written word. Across marketing channels such as websites, email, SEM, and social … Continue reading How a Visual Commerce Platform Helps Visual Marketing
