Category Archives: Visual Search

4 Reasons Visual Search is a Top Marketing Trend of 2021

Bonnie Harris April 28, 2021 The term “Visual Search Marketing” has been around for a number of years. Although large companies like Bing, Yahoo and Google have been utilizing visual search technology in their search engines for a while now, it wasn’t until recently that this type of technology reached a point where it could … Continue reading 4 Reasons Visual Search is a Top Marketing Trend of 2021 →

The Rising Popularity of Visual Search in 2021 [Infographic]

Visual Search

Stacey Rudolph January 18, 2021 Visual search has improved a great deal over the past few years and is continuing to surge in 2021. According to Invespcro, more than 36% of online shoppers say they have used visual search and more than half of them claim visual information is more useful to them than text … Continue reading The Rising Popularity of Visual Search in 2021 [Infographic] →

Visual Search Can Help Local Brands Rank Better

Visual Search

Eddie Nehani June 21, 2020 The way people search the web has seen a shift with more age groups using visual search when looking to purchase online. With the major search engine and social media platforms launching visual search tools such as Google Lens, Pintrest visual search tool, Bing visual search tools, there is an … Continue reading Visual Search Can Help Local Brands Rank Better →

Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads

Visual Search

Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads by Laurie Sullivan @lauriesullivan, May 14, 2019 Discovery ads, which Google announced at Marketing Live, fits the visual theme that Philipp Schindler, Google chief business officer, talked about in his opening remarks at the event on Tuesday in San Francisco. Schindler said the future of search … Continue reading Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads →

Window shopping 2.0: How visual search is revolutionizing digital fashion retail

Visual Search

Brands who stand out are paying careful attention to image size and file type along with detailed product descriptions and descriptive alt-text. Inbal Lavi on April 18, 2019 The future of fashion retail is e-commerce, but the future of e-commerce is unclear. On the one hand, e-commerce grew 15 percent in 2018, but on … Continue reading Window shopping 2.0: How visual search is revolutionizing digital fashion retail →

How to Use Visual Search to Drive eCommerce Growth

Visual Search

William Harris — March 5, 2019 Follow @wmharris101 — March 5, 2019 Unlike pre-internet days where everyone watched the same 10 channels on TV and read the same newspapers, people have access to hundreds of channels across multiple platforms. Between social media campaigns with popular influencers and display ads that pop up everywhere on the … Continue reading How to Use Visual Search to Drive eCommerce Growth →

Visual Search: What It Is and How It Is Changing the SEO Industry? [Infographic]

Visual Search

Jomer Gregorio — November 16, 2018 Follow @JomerGregorio — November 16, 2018 Everyone is already familiar with reverse image search – that is using an image as the search query to find related images from around the web. However, there is a new, more developed version of this feature that not only uses the metadata … Continue reading Visual Search: What It Is and How It Is Changing the SEO Industry? [Infographic] →

Visual Search Speaks Loud And Clear For Ecommerce

Visual Search

Visual Search Speaks Loud And Clear For Ecommerce by Laurie Sullivan @lauriesullivan, (October 24, 2018) Forecasts from a top Wall Street analyst suggest visual search will make a major impact in the way ecommerce companies build out their future services. Aaron Kessler, Raymond James analyst, in a research report released Wednesday wrote how companies … Continue reading Visual Search Speaks Loud And Clear For Ecommerce →

Visual Search Preferred New Tech

Visual Search

Visual Search Preferred New Tech by Jack Loechner , Staff Writer @mp_research, September 4, 2018 ViSenze recently announced the findings of its study analyzing Gen Z and Millennial consumers’ attitudes towards emerging technologies, and their impact on both in-store and online shopping experiences. The study found that 62% of respondents want visual search capabilities enabling them … Continue reading Visual Search Preferred New Tech →