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Greetje den Holder — March 4, 2017 Follow @GdenHolder— March 4, 2017 Usability means making sure items on your website work well so that the average user can use it without encountering difficulties. According to SearchEnginePeople.com, usability optimization is the practice of identifying any problems customers encounter while accessing and using your website and removing … Continue reading How to Improve Your Website’s Usability for Better Conversions
Sruthi Narayanan — March 4, 2017 Follow @getzaius— March 4, 2017 Engaging with customers in real-time is critical to forming a strong relationship and maximizing customer lifetime revenue. But until now, real-time engagement on the web has been challenging, if at all possible – even the most immediate follow-up email is still dependent upon your … Continue reading 5 Ways to Creatively Leverage Web Push
Nathan Resnick — February 13, 2017 Follow @naterez94— February 13, 2017 Website optimization has been a very popular topic these days since more and more people are on the web. Businesses in particular would want their websites to load fast because every second reduced from the loading time would result in a 1% increase in … Continue reading Why Optimizing Your Website’s Speed is Important to Increase Conversion
By Joe Ryan February 13th, 2017 Website usability has been the black horse of conversions. Usability testing actually gives real data about how easy your customers and users are able to access and use your website. We realised that this data can effectively act as the feedback for making usability improvements in order to increase … Continue reading Must-Read Tips On How To Improve Site Usability For Better Conversions
Debra Murphy — December 27, 2016 Follow @MasterfulMktg— December 27, 2016 The end of the calendar year is usually a good time to conduct a simple marketing review. As part of that review, take a hard look at your website to ensure it is an effective hub of all of your marketing efforts. Use the … Continue reading Website Review Checklist: Increase Visibility & Generate Leads
James Scherer — December 18, 2016 — December 18, 2016 Are you looking to optimize even more in the coming year? The first couple years in my role as an inbound marketer revolved primarily around driving traffic. I was working for a startup whose focus was brand awareness, building a name for themselves, gaining reputation … Continue reading Results are in: The Top 5 Optimization Tests of 2016
Cosette Jarrett — November 5, 2016 Follow @cosettejarrett— November 5, 2016 Breaking into the design field can be a trying process. There are many talented designers on the scene these days who are eager to further their careers. Fortunately, qualified designers are in high-demand so there are plenty of roles to go around. However, landing … Continue reading 5 Essential Tips for Aspiring Web Designers
by Ben LabaySeptember 21, 2016 What’s the best way to increase conversions? Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Problem is, discovering user motivations is one of those things that is much easier said than done. There are, however, research techniques that purport to … Continue reading Empathic Design: Mapping Your Brain, Brand, and Data
by Susan Gilbert Follow @SusanGilbertAugust 29, 2016 How to Make Your Website Visitors Stick I don’t have to tell you that visitors to our websites are busy people. Your visitors need to find what they’re looking for at a glance, or we risk them leaving fast . . . And they’re probably not coming back. … Continue reading Catch Your Website Visitors with Icons
by Duke VukadinovicAugust 15, 2016 The concept of improving customer experience is not a new one, but it is certainly gaining more popularity, as every business is looking for more and more effective ways to improve their operations, which will eventually increase their revenue. In the early days of the Internet era, for a business … Continue reading 4 Common CX Mistakes Business Websites Make – And How to Avoid Them
