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Category Archives: Web3-Crypt

Will Web3 And The Metaverse Give Rise To Brand Guidelines 3.0?

Will Web3 And The Metaverse Give Rise To Brand Guidelines 3.0? by Jonathan Brown , Preetha Chakrabarti , Suzanne Trivette , February 16, 2023 Emerging technology leads to evolving brand guidelines. With the rise of ecommerce, trademarks were being copied and exploited in ways they had never been before, and guidelines began to emerge for … Continue reading Will Web3 And The Metaverse Give Rise To Brand Guidelines 3.0?

Chicago Cubs dive into the metaverse with Web3 marketing platform Valence

Fans will get an immersive augmented reality experience in the area around Wrigley Field Constantine von Hoffman on June 2, 2022 The Chicago Cubs, once renowned as the leading-edge in futility, today announced they are moving into the leading-edge of marketing as the first client of new Web3 marketing platform Valence. The platform will be … Continue reading Chicago Cubs dive into the metaverse with Web3 marketing platform Valence

Coinbase wants to be the Instagram of Web3 with its NFT marketplace

By Connie Lin   April 20, 2022   As Coinbase rolls out beta testing for its NFT trading platform Wednesday, it joins a host of cryptocurrency exchanges that are reconfiguring themselves for tokenized collectibles. In many ways, that’s a natural evolution for blockchain businesses, but unlike rival platforms, Coinbase NFT clearly aspires to go beyond … Continue reading Coinbase wants to be the Instagram of Web3 with its NFT marketplace