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Michael WightOctober 27, 2015 Stepping ahead for website audit is a wise decision as there are 3,174 million internet users worldwide. It gets more encouraging for online business holders around the nation when they happen to know that USA has 201.6 million internet users and is ranked as 2nd worldwide. People usually get confused with … Continue reading Website Audit Is Beneficial For Your Online Business
Rick WhittingtonOctober 16, 2015 Your website acts as a 24/7 calling card for your business, a trusty communication tool and hopefully your company’s best “salesperson.” Dated design, poor content and a lousy layout damage your brand and cost you lost sales. A redesign doesn’t have to mean overhauling your entire website; small tweaks, upgrades and … Continue reading 6 Telltale Signs Your Website Needs a Redesign
Lindsay TjepkemaOctober 12, 2015 It can be tough to stay on top of your website. With everything else you’ve got on your to-do list, it’s easy to let site maintenance continuously slip to the bottom. Besides, there’s probably so much that needs to be done that you couldn’t possibly make a difference in the few … Continue reading 5 Ways to Freshen Up Your Website in Just 10 Minutes
David VallanceSeptember 24, 2015 In the digital marketing world there’s an annoyingly persistent myth which undermines the work of marketers all across the world. That myth is that great content is enough. This all stems from that often repeated marketing mantra that content is king. The idea that if you write good content, readers will … Continue reading Testing The Skyscraper Technique
Michael WightSeptember 18, 2015 More and more people rely on the internet for information daily. There is really no subject matter that cannot be found. If you have a web site, and want to enjoy success, you will have to put in a lot of effort into marketing your business online. However, sooner or later … Continue reading The Layman’s Guide To Diagnosing Web Page Issues
Alex BirkettSeptember 14, 2015 When should you use bandit tests, and when is A/B/n testing best? Though there are some strong proponents (and opponents) of bandit testing, there are certain use cases where bandit testing may be optimal. Question is, when? First, let’s dive into bandit testing and talk a bit about the history of … Continue reading When to Run Bandit Tests Instead of A/B/n Tests
Tim AshSeptember 14, 2015 If you’re in online marketing, you always have pages to fix. The problem is, you’re not always working on the pages that are most likely to move the needle. Unless what needs fixing is your home page, you’re almost never working on the most important pages – the ones that you … Continue reading Using the Hidden Google Analytics Feature to Find Pages You Need to Fix
Eric HammisAugust 28, 2015 Who likes waiting in line? I certainly don’t. Have you ever been to a theme park and waited countless hours in line only to ride a 2 minute ride? I know I have. Even the most patient people in the world don’t like long waits. This is ever so apparent with … Continue reading 3 Tips To Improve Site Speed [Infographic]
Chris LucasAugust 25, 2015 Perhaps you’ve been in the A/B testing game for a while and have seen its benefits for optimizing your website or landing pages. But have you thought about A/B testing on a smaller scale? What about “micro-testing” elements on your web forms? Micro-testing is a strategy for split testing that involves … Continue reading The Power of “Micro-Testing” and Where to Start [Infographics]
Shane BarkerAugust 24, 2015 So, you’ve developed your site and done what you can to improve its search engine ranking, but what about website usability? You might have come across the term “website usability” in a number of online articles. You probably know the role it plays in making your site a success. A usable … Continue reading Actionable Ways To Improve Website Usability
