Category Archives: Website Guidelines

The Benefits Of Launching Your New Website Before It’s Perfect

Ashley Hill — May 31, 2017 — May 31, 2017 Some website redesign projects I’ve worked on in the past only launch when the site is ‘perfect.’ Every feature has been built and implemented, every page triple checked for content changes and an accompanying call to action. Plus everyone in the company has essentially signed … Continue reading The Benefits Of Launching Your New Website Before It’s Perfect →

Are You Missing Structured Data on Your Website?

Website Guidelines

Ollie Reardon — May 31, 2017 — May 31, 2017 To help search engines such as Google or Duckduckgo to get a better understanding of the content you have displayed on your website, you can use “Structured Data”. Structured Data is a list of details about the web page, that isn’t rendered on the actual … Continue reading Are You Missing Structured Data on Your Website? →

How to Select a Good Website Hosting Company

Website Guidelines

Susan Gilbert — May 8, 2017 Follow @SusanGilbert — May 8, 2017 Not all Website Hosting Companies are Created Equal If you are considering the development of a professional website then don’t underestimate the importance of a good web hosting service. This not only affects your online visibility — it can also have an impact … Continue reading How to Select a Good Website Hosting Company →

9 Essential Elements Every Website Must Have

Website Guidelines

Alex Jasin — April 2, 2017 — April 2, 2017 There are certain pieces you must include when you build a house, like doors, windows, bathrooms and bedrooms. If you forget to include these things, you won’t be able to use your house, making it pointless. Creating a website is similar in many ways. You … Continue reading 9 Essential Elements Every Website Must Have →

6 Website Copywriting Tips to Make Your Presence Pop

Website Guidelines

Matt Brennan — December 19, 2016 Follow @MattLBrennan— December 19, 2016 Has your website copywriting lost its luster? Does it not sing your song the way you want it to? It may just be that your marketing isn’t connecting with your audience the way it should. A little brush up may do the trick. Try … Continue reading 6 Website Copywriting Tips to Make Your Presence Pop →

15 Reasons Every Marketer Needs Their Own Website

Website Guidelines

by John Hodge Follow @johnahodgeOctober 12, 2016 Okay so, it’s common knowledge that marketing technology is always changing. The thing is, this constant expansion in tech has implications on a marketer’s ability to keep up with it. Reading articles about what’s new isn’t good enough. Clients have questions, and the answers to them can’t rely … Continue reading 15 Reasons Every Marketer Needs Their Own Website →

Should You Redesign Your Website?

Website Guidelines

by Jon-Mikel Bailey July 30, 2016 Follow @jonmikelbaileyJuly 30, 2016 Sometimes even a great website can overstay its welcome. Like a mullet, you might think it makes you look cool, but we all know better. And like a mullet enthusiast, you might be blind to the problem. Maybe you’re just too close to your website … Continue reading Should You Redesign Your Website? →

10 Tips to Determine if You Need a New Website

Website Guidelines

by Kevin Homer July 22, 2016 Follow @kevin_homerJuly 22, 2016 You’ve heard it before, and you’ll hear it again. A company’s online marketing presence is so critical in determining its success (or demise). It’s a competitive world up there, first impressions are everything, and you need to make sure your web presence is as strong … Continue reading 10 Tips to Determine if You Need a New Website →

Why Website Builders are Better as ‘One-Stop’ Solutions

Website Guidelines

by Chitraparna Sinha July 18, 2016 Follow @chitraparnaJuly 18, 2016 One of my closest friends works in a multinational company. We were having a casual chat when she asked: “Since you’re closely associated with website development space and one of the recent projects assigned to me involves a website development task, I wanted to ask … Continue reading Why Website Builders are Better as ‘One-Stop’ Solutions →

To Keep Visitors on Your Site, Set External Links to Open in a New Tab

Website Guidelines

by Sue Cockburn June 18, 2016 Follow @SueCockburnJune 18, 2016 Quite often when I’m visiting a business website I’ll check out the ‘design by … ‘ info. Probably because I’m in the business of designing websites, but also because I’m curious by nature. What I’m surprised to see is how often these links when clicked … Continue reading To Keep Visitors on Your Site, Set External Links to Open in a New Tab →