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A new paper from Princeton and Stanford researchers says their model for user identification works up to 70 percent of the time, using only anonymous browsing histories. Barry Levine on February 1, 2017 Data privacy advocates — and marketers concerned about ensuring user privacy — may have a new worry. It’s possible to determine … Continue reading Study: Your anonymous web browsing isn’t as anonymous as you think
Hannah Taylor — December 21, 2016 — December 21, 2016 I recently ran into dilemma helping out a client with tracking conversion goal funnels for ajax forms. In other words, there are no individual URLs for steps within the conversion funnel or even a confirmation page for that matter. They wanted to be able to … Continue reading Virtual Pageviews Vs. Event Tracking
Zach Heller — November 23, 2016 Follow @zheller— November 23, 2016 The problem with data used to be that we didn’t have enough of it. The problem with data today is that there is just way too much of it. Of course if you know what you’re looking for, you can get it. And everything … Continue reading Most Underrated Web Metrics
Zach Heller — November 17, 2016 Follow @zheller— November 17, 2016 The time for companies to start leveraging the massive amounts of data available to them to grow their business has come. It came years ago. The problem is that some companies who were quick to acknowledge this new age of data analysis are still … Continue reading Most Overrated Web Metrics
by Kevin BreindelAugust 19, 2016 You’ve done it! After months of work (as well as a hefty financial investment) you are finally ready to launch your new website. All the planning, designing, and optimizing is in place and you are ready to sit back and watch sales skyrocket behind the updated user experience. Then you … Continue reading Web Traffic Numbers Got You Down?
by Shannon Murphy May 5, 2016May 5, 2016 Confession: I downloaded your PDF, but I probably didn’t read it. Chances are I skimmed it and then became distracted by one of the other 20 tabs I have open. Communication habits are changing. We want bite-sized, to-the-point content, preferably on-demand. As a result, audience insight, appropriate … Continue reading Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today
by Ayrald Hubert March 1, 2016March 1, 2016 Ever since Google rolled out their analytics service in 2005 it has been the most widely used web analytics platform offered. As a result, anyone involved with web sites has quickly found it necessary to understand how to analyze the metrics measured by this tool. And while … Continue reading Website Metrics You Might Have Forgotten
