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Category Archives: Website Performance Optimization

How Asana Removed Uncertainty and Boosted Impact from their Website Redesign

Julie Ritchie — January 12, 2017 — January 12, 2017 Done right, website redesign projects can deliver measurable returns. But many sweat at the prospect of executing these high-stakes, high-visibility projects. After all, site redesigns are usually tied to new technology or company goals. That means a lot is riding on the project’s success. And … Continue reading How Asana Removed Uncertainty and Boosted Impact from their Website Redesign

Enhance Website Performance with Visuals: 8 Examples

Michelle Kicak — November 1, 2016 — November 1, 2016 If there’s one thing from social media website owners can take away and apply to their own business, it’s that visuals are important. You needn’t look further than Instagram or Pinterest to see this in action. Pictures, videos, images, charts, infographics and other visuals draw … Continue reading Enhance Website Performance with Visuals: 8 Examples

Here’s How to Optimize Your Landing Page When You Don’t Have Enough Conversions for Split Testing

by Laura MacPhersonOctober 9, 2016 It’s the classic catch-22: You don’t have enough conversions to optimize your landing page, but without optimizing your landing page, you’ll never get those conversions. How will you ever get more of your site visitors to fill your form or give you a call? It’s frustrating for small businesses owners … Continue reading Here’s How to Optimize Your Landing Page When You Don’t Have Enough Conversions for Split Testing

4 Google Page One Optimization Tips

by Laurie Sullivan, Staff Writer @lauriesullivan, October 6, 2016 Google dominates the first-page U.S. search layout with Knowledge Graph, Carousels, Shopping Ads, Map and other media that continue to impact brands. A study released Thursday provides marketers with tips and alternative strategies to target content. Searchmetrics analyzed the first page of the U.S. search query … Continue reading 4 Google Page One Optimization Tips

3 Data-Backed Insights for High Performing Business Websites

by Karen TaylorAugust 27, 2016 Did you know that today’s ever-expanding popularity of apps, games and the Internet of Things is changing consumers’ opinions of your website? In fact, these digital experiences are becoming so sophisticated that consumers are expecting great customer experiences everywhere they go online—including your site. Defining a great customer experience refers … Continue reading 3 Data-Backed Insights for High Performing Business Websites

Create a High Performing Website with Progressive Enhancement

by Jackie Van MeterAugust 10, 2016 What does it take to create a high-performing website? Is it a matter of integrating the latest technology, being mobile-friendly or using more visuals? It’s all of those things, but, ultimately, it’s about creating a universal experience for your website visitors, no matter what screen they’re using to view … Continue reading Create a High Performing Website with Progressive Enhancement