Category Archives: Website Special Guidelines

High-Quality Website: Don’t Forget These 12 Critical Elements

Angela Hausman, PhD February 26, 2021 More and more business owners recognize that a high-quality website is no longer a great addition to your marketing but is now a necessity. In the early 2000s, the internet was merely a luxury and something that most people just sort of dabbled with. As the years went on, … Continue reading High-Quality Website: Don’t Forget These 12 Critical Elements

How to Consistently Improve Your Website’s Pageviews (5 Strategies)

Jared Atchison February 11, 2021 Business owners and marketing teams spend a ton of time, money, and energy building robust websites packed with helpful information and products. Despite their best efforts, getting page views is still a struggle. Does this situation sound familiar? Between the digital noise from other companies and a continually shrinking consumer … Continue reading How to Consistently Improve Your Website’s Pageviews (5 Strategies)

Interoperable cookieless IDs and App Annie’s AI tool: Wednesday’s daily brief

Plus, the difference between B2C and B2B marketing Henry Powderly on February 10, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Interoperable cookieless IDs and App Annie’s AI tool: Wednesday’s daily brief

Up On the Housetop Click, Click, Click – How a Website is Like Building a House

Brian Basilico December 10, 2020 Are you starting to get into the holiday spirit yet? If not, let me sing you a little tune. “Up on the house top click, click, click. How a website is like building a house.” I know that’s not how it goes, but that’s what we’re going to talk about … Continue reading Up On the Housetop Click, Click, Click – How a Website is Like Building a House

Is your website at risk for an ADA accessibility lawsuit?

It’s not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses. Richard Horvath on November 12, 2020 at 8:06 am The American’s with Disabilities act has influenced the way businesses need to operate online. … Continue reading Is your website at risk for an ADA accessibility lawsuit?

How Much Does a Website Cost? How to Budget For Your Next Business Website

Andy Woods October 23, 2020 Website prices can vary wildly from free, to millions of pounds. The range and variation of production, functionality, design, and performance are pretty darn incredible. But it all depends on what you need your website to do for your organisation. This article focuses on how to budget for a typical … Continue reading How Much Does a Website Cost? How to Budget For Your Next Business Website

Core Web Vitals: The Page Experience Update Is Coming, and It Could Be a Big One

Gordon Donnelly October 23, 2020 It’s no secret: content has long reigned king on the frontier of search engine optimization. To get organic traffic, you need web pages. Those pages need to rank for a diverse set of voluminous keywords. If you can solicit (or naturally earn) authoritative inbound links to those pages, all the … Continue reading Core Web Vitals: The Page Experience Update Is Coming, and It Could Be a Big One