Women’s Sports Growth = Marketing Opportunities by Jennifer Davis , December 10, 2021 The NCAA recently announced that the Division I Women’s Basketball Championship will use the “March Madness” branding beginning with the 2022 tournament. This change is not only a testament to the growth of women’s college basketball, but all women’s sports at a … Continue reading Women’s Sports Growth = Marketing Opportunities
Category Archives: Women In Business
Empowering Women Business Owners Through eCommerce [Infographic]
Brian Wallace October 25, 2021 eBay has always made it a priority to support their sellers. In 2020, the COVID-19 pandemic created massive challenges that continue to reverberate across American society and the world. In a new report released by eBay, women were able to support themselves through the pandemic by selling online, be it … Continue reading Empowering Women Business Owners Through eCommerce [Infographic]
When it comes to women, marketing is behind the times
Women are not a niche market, but much of today’s marketing and advertising is only just starting to recognize this. William Terdoslavich on September 16, 2021 The year is 2021. Women have careers. They have spending power. They are increasingly taking their place in professional and executive ranks. Yet much of advertising and marketing is … Continue reading When it comes to women, marketing is behind the times
The Top 5 Mistakes Women Make At Work
Sue Reynolds March 25, 2021 As I say in my Leadership for Women Web Series, culture is a construct. Culture is defined as “The customs, arts, social institutions, and achievements of a particular nation, people, or other social group.” In other words, it’s something we all agree to acknowledge and follow. Unfortunately for women, for … Continue reading The Top 5 Mistakes Women Make At Work
The Baby Boom Women Demographic Represents Huge Opportunities For Business
Steven Imke March 1, 2021 The other day I was reading an article that compared the life expectancy of men and women in the US. According to the demographic data the average man lives until age 76 and the average woman to 81, which is 5 years longer than men. This article got me to … Continue reading The Baby Boom Women Demographic Represents Huge Opportunities For Business
How Women Can Be Assertive Without Acting Like a Man
Sue Reynolds February 1, 2021 “But I don’t want to have to act like a man.” Get Ahead Without Acting Like a Man This is a comment I get on my TikTok videos frequently. My videos are focused on helping women improve their spoken, written, and body language in order to be more assertive in … Continue reading How Women Can Be Assertive Without Acting Like a Man
7 Secrets For Female Leaders to Boost Self-Confidence
Rachita Sharma December 1, 2020 Women’s confidence has taken a blow because of years of oppression, discrimination, struggling for basic rights, safety issues, and other obstacles. A woman might hesitate to speak up in meetings, fearing that her contributions will be more closely scrutinized than those of her male counterparts, or she might even refrain … Continue reading 7 Secrets For Female Leaders to Boost Self-Confidence
Are Women More Adept at Conscious Business?
Lucy Spencer September 29, 2020 The number of organisations operating as a conscious business is growing every year as companies realise the power behind its practices. Conscious business is centred on a company’s ability to utilise soft skills and to make decisions in line with well thought out values, putting people at its heart. So, … Continue reading Are Women More Adept at Conscious Business?
Mistakes Women Make in the Workplace That Hold Them Back
Sue Reynolds August 13, 2020 Although things are improving, women continue to be underrepresented at every level in the workplace. A 2019 study by Women in the Workplace shows that women hold only 21 percent of C-Suite level positions and 38 percent of management positions. Much of this is due, of course, to bias, both … Continue reading Mistakes Women Make in the Workplace That Hold Them Back
Women In Leadership: Exploring the Advantages
Susmita Sarma August 3, 2020 “If women ran every country in the world there would be a general improvement in living standards and outcomes. Women aren’t perfect but are indisputably better than men,” said former US President Barack Obama. Image credit: Unsplash As a society, we have tried to make enough progress when it comes … Continue reading Women In Leadership: Exploring the Advantages
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