Mark Grey July 24, 2020 You know first impressions matter – but research at the University of Princeton shows that people’s judgements form in the first tenth of a second, and longer viewing doesn’t usually change their minds. Which is worth remembering these days, when we’re all taking a moment to get some perspective on … Continue reading Portraiture for Businesswomen
Gleb Tsipursky — March 12, 2020 Care about your bottom line? Then you should preferably hire women rather than men. This is true regardless of whether you factor in diversity considerations. Separately from the beneficial financial, social, and cultural impact of having a diverse workforce, hiring women over men makes dollars and sense. You might … Continue reading Why You Should Hire Women Over Men, According to Science
Kaitlyn Hammond — October 7, 2019 October is Women’s Small Business Month (WSBM), and truly deserves to be celebrated. Women have made tremendous strides as small business owners, although there are still many challenges ahead. Here are some ways you can draw personal meaning from WSBM as you celebrate the occasion. Learn About the National … Continue reading How to Celebrate Women’s Small Business Month
Domenica D’Ottavio — July 31, 2019 Follow @heydomenica — July 31, 2019 What public personality traits do top female marketers share? To be a marketer, you need to be smart, creative, analytical, and strategic. To be a top public marketer—someone with an authoritative public persona and large, loyal following—you need another set of traits. You … Continue reading What Public Personality Traits Do Top Female Marketers Share?
Kamalika De — July 11, 2019 Follow @kamalika_de — July 11, 2019 The startup funding landscape is not the same for men and women. In fact, men entrepreneurs are almost twice as likely to raise at least $ 199k or more than women, according to a survey conducted by 99designs. And you will be surprised … Continue reading Female Startup Funding: Challenges and How to Overcome Them
Robert Woo — July 3, 2019 — July 3, 2019 If the recent #metoo movement has done much for elevating women’s voices in the social and political sphere, another movement might be responsible for the rise of women-led and owned businesses: eCommerce. While women have long driven the bulk of consumer purchasing (to the tune … Continue reading Women Are Finding Success in eCommerce
Bob Van Rossum — February 4, 2019 Follow @BobVR — February 4, 2019 Many employers and businesses have made great strides to promote diversity and inclusion in their organizations. In its 2019 Gender-Equality Index (GEI), Bloomberg reports on 230 companies committed to transparency in gender reporting and advancing women’s equality in the workplace – which … Continue reading The Corporate Climb: How Women and Minority Marketers Can Reach the C-Suite
Kaitlyn Hammond — December 27, 2018 — December 27, 2018 If you are a woman who owns or runs a business, you can gain a competitive advantage by having your business certified as women-owned. Although the process can be time-consuming, it’s well worth the effort, because many governmental entities and public corporations have quotas for … Continue reading Women in Business: How to Get Certified as a Woman-Owned Business
Female CMOs Lead In Brands Delivering Customer Experience by Laurie Sullivan , Staff Writer @lauriesullivan, September 12, 2018 Seven of the top 20 brands in the fourth annual Brand Relevance Index (BRI) released Wednesday have female CMOs or heads of marketing. Netflix at No. 4, Google at No. 6, Samsung at No. 7, LEGO at No. … Continue reading Female CMOs Lead In Brands Delivering Customer Experience
Sarah Daren — August 9, 2018 — August 9, 2018 Despite growing efforts to shift the status quo and even the playing field for women in business, today’s business climate still often disadvantages women pursuing success in their field. Whether pursuing a position in the executive cabinet, equal funding access for a business startup, or … Continue reading Women Entrepreneurs: 4 Tips for Business Success
