Brands are adapting to younger consumers who stream the tournament, and keeping to their messages to avoid tournament controversies. Chris Wood on November 22, 2022 The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which … Continue reading How brands are using CTV and OTT for the 2022 FIFA World Cup
Category Archives: World Cup
33 World Cup marketing statistics you need to know
5 billion people are expected to watch some of the World Cup, so brands are out in force. Here’s a story told in statistics. Constantine von Hoffman on November 21, 2022 The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in … Continue reading 33 World Cup marketing statistics you need to know
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