Category Archives: World Level Crisis

5 Ways to Grow Your Business With COVID Relief

Mike Kappel April 30, 2021 Did the coronavirus impact your business? More than likely, yes. Navigating through the pandemic has been a tough time for businesses and workers alike. But as they say, when life gives you lemons, make lemonade—with the help of a little sugar (aka government COVID-19 relief). What the heck am I … Continue reading 5 Ways to Grow Your Business With COVID Relief →

How COVID-19 Vaccines Are Shaping Consumer Behavior, Travel Trends

World Level Crisis

How COVID-19 Vaccines Are Shaping Consumer Behavior, Travel Trends by Jim Yu , April 28, 2021 Although COVID-19 cases have dropped in many states, life isn’t back to normal yet. This has not stopped people from traveling, however. Many are itching to get away, especially as vaccinations become available to more of the population. Now … Continue reading How COVID-19 Vaccines Are Shaping Consumer Behavior, Travel Trends →

COVID-19 Sparked New Wave of CPG Innovation

World Level Crisis

COVID-19 Sparked New Wave of CPG Innovation by Laura Gurski , Columnist, April 23, 2021 Consumer brands have been through a challenging twelve months. A combination of lockdowns, store closures, social distancing, home working, mask wearing, and other essential measures changed consumer needs and behaviors overnight. With everyone at home, with offices closed, and with … Continue reading COVID-19 Sparked New Wave of CPG Innovation →

How to Design Your Post-Pandemic Normal

World Level Crisis

Susan Hunt March 24, 2021 As we hit the one year anniversary of closing WeSpire’s office, I asked our team to share with each other the most positive thing that’s happened to them in these twelve months of otherwise previously unthinkable changes and challenges. The strongest themes that emerged centered on strengthening relationships and friendships, … Continue reading How to Design Your Post-Pandemic Normal →

Pandemic shifts, call-in customers: Tuesday’s daily brief

World Level Crisis

Plus, SMX Create Early Bird rates Pamela Parker on March 23, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Pandemic shifts, call-in customers: Tuesday’s daily brief →

Pandemic’s impact on consumers, in-housing: Monday’s daily brief

World Level Crisis

Plus, ABM isn’t a cure-all Chris Wood on March 16, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Pandemic’s impact on consumers, in-housing: Monday’s daily brief →

5 Ways COVID-19 is Changing Online Content

World Level Crisis

Garry West February 18, 2021 The global pandemic has turned our lives upside-down, made us question our values, and altered the ways we connect with each other. It’s a seismic shift that has played itself out on our screens, in real-time. There’s little wonder, then, that the content we share and develop for our online … Continue reading 5 Ways COVID-19 is Changing Online Content →

Finding Balance in the Midst of Pandemic

World Level Crisis

Dave Sutton January 6, 2021 The pandemic has been mentally exhausting for everyone. For many people, this has resulted in a decline in their work performance since they are constantly dealing with distractions while working from home. Furthermore, opportunities to go out for a night on the town or a weekend vacation getaway to refresh … Continue reading Finding Balance in the Midst of Pandemic →

Are You Feeling COVID Anxiety?

World Level Crisis

Gleb Tsipursky January 6, 2021 Do you find yourself increasingly upset whenever you take in news regarding COVID-19, especially the recent third wave? Do you often ask yourself — whenever you get a glimpse of your friends’ relatively productive lives through social media posts — if you’re the only one who isn’t flourishing throughout this … Continue reading Are You Feeling COVID Anxiety? →

The 2020 Holidays Are Make-or-Break for Brands

World Level Crisis

Natalie Ross December 30, 2020 The holidays. They’ve always been a time of familiar comforts. For business owners, Thanksgiving heralded the arrival of Black Friday and Cyber Monday, followed like clockwork by a month of elevated pre-Christmas sales and in-store purchasing. Businesses, shoppers, families—everyone got what they wanted as we all took some time to … Continue reading The 2020 Holidays Are Make-or-Break for Brands →