Sarah Deane December 29, 2020 Recent employee insights on stress, productivity, and wellbeing. It is an understatement to say that COVID has fundamentally changed the way we live, work, and play, now…and in the future. 2021 is likely to be a year of transformation, innovation, and a time for redefining the paradigms we have been … Continue reading How is COVID Impacting Employees’ Mental Wellbeing?
Selling the COVID vaccine will require personalized and empathetic messaging. Kim Davis on December 23, 2020 Not only is the COVID vaccination effort the biggest in U.S. history; the public education campaign launched by DHHS — effectively to market the vaccination — is also large-scale. The Department has budgeted $250 million against a background of … Continue reading Marketing the COVID vaccine faces familiar challenges
Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News by Sara Guaglione , December 22, 2020 A recent study by data solutions company Lotame examined the digital behavior of COVID-19 content readers versus non-COVID-19 content readers. It found that consumers of COVID-19 content were more likely to be family-focused, female and young, compared … Continue reading Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News
Five facts to bear in mind as we prepare for the New Year. Ryan Phelan on December 22, 2020 Here we are, at the end of December, and you know what I’m not seeing? A lot of predictions for 2021. Now, this isn’t surprising. In 2020, anything I predicted, or anything anybody else predicted, surely … Continue reading 2020 – The year we unlearned everything we learned
Julia Magas December 18, 2020 2020 is coming to an end, but the ravages its events have brought about are going to stay with the world well into 2021 and beyond. The talk on everyone’s lips may be the pandemic, but the fact of the matter is that COVID-19 has changed not only the way … Continue reading Doing Business in Pandemic-Stricken Economy
Tony Zambito December 15, 2020 Empty office buildings dot the map of the United States. Once bustling communities adjacent to business parks are quiet. Restaurants and services that once served the lunch crowds from office complexes are limited to takeout or have closed their doors for good. Amidst all of this, many businesses are singing … Continue reading Business Leaders: Do Not Ignore the Mental Health Crisis Related to the COVID-19 Pandemic
Graham Jones December 7, 2020 All around the world, people are living in a bubble. It’s not the kind of “bubble” that allows you to meet up with someone else regularly regardless of local social distancing restrictions. Instead, the bubble in which we all find ourselves is working in relatively isolated ways, with little travel … Continue reading Have You Got “Pandemic Fatigue”?
Dave Sutton December 7, 2020 The current environment presents a list of very challenging questions for transformational marketers. How should we think about digital strategy in the age of coronavirus? How should we handle content marketing, SEO, and customer relationships in 2021? How should we prepare for a post-Covid future? The key question that ties … Continue reading Get Back in the Game! Post-Pandemic Digital Strategy
Tony Zambito November 23, 2020 The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A foreboding and ominous context. Our country is entering the third significant reckoning of the pandemic. More widespread than at any time. Yet, it is a … Continue reading The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?
Dale Keipert November 20, 2020 We hear this all the time; this is the new norm. This year has indeed been a year of change, and some of these changes will stay with us while some won’t, hopefully. But what does all of this talk about change really mean for your company and your marketing … Continue reading 2020…A Year of Changes But What, Exactly, Does That Mean?
