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Yahoo Climbs To The Top Of Mount Snowflake by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2024 Think about the long climb from targeting ads through web browser cookies to connected IDs, and you’ll better understand advancements made by Yahoo’s ad-targeting strategy, ConnectID and the recent announcement around its integration with Snowflake, a cloud-based data … Continue reading Yahoo Climbs To The Top Of Mount Snowflake
The AI In Yahoo: CEO Jim Lanzone Says Firm Is Leaning In by Ray Schultz , Columnist, June 21, 2023 Yahoo has introduced AI into Yahoo Mail, and is looking at integrating it into all aspects of its business, CEO Jim Lanzone, who joined the company almost two years ago, said in a panel at … Continue reading The AI In Yahoo: CEO Jim Lanzone Says Firm Is Leaning In
Former Yahoo CEO Marissa Mayer’s Start-Up Adopts OpenAI’s GPT-4 by Laurie Sullivan @lauriesullivan, May 15, 2023 Marissa Mayer, former Yahoo CEO and Google’s first female engineer working on search, has her own startup, Sunshine, that focuses on contact lists. It prioritizes humans, but says the company has recently adopted OpenAI’s GPT-4 for internal model development … Continue reading Former Yahoo CEO Marissa Mayer’s Start-Up Adopts OpenAI’s GPT-4
Yahoo News Debuts Interactive Climate Change Map by Ray Schultz , December 29, 2022 Yahoo News is offering a series about climate change, titled “Finding Safe Haven.” It features an interactive climate change map and individual write-ups on how climate change will affect different communities. This depends on a dizzying number of factors, says David … Continue reading Yahoo News Debuts Interactive Climate Change Map
Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs by Laurie Sullivan @lauriesullivan, December 1, 2022 Yahoo has selected Amazon Web Services (AWS), as a preferred public cloud provider for its advertising-technology business Yahoo Ad Tech. The company views the migration as part of the business’s ongoing digital transformation strategy to reduce … Continue reading Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
Taboola will be the exclusive ad provider for Yahoo. The two companies will split ad revenues.. Constantine von Hoffman on November 28, 2022 Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement. What Taboola gets. Taboola — which The Wall Street Journal … Continue reading Yahoo and Taboola sign “30-year” exclusive ad agreement
Yahoo Becomes Taboola’s Largest Shareholder, Enters Exclusive 30-Year Commercial Agreement by Laurie Sullivan @lauriesullivan, November 28, 2022 Yahoo, an internet pioneer, and Taboola, a recommendations engine, have announced a 30-year exclusive partnership that will create what the companies call a “contextual data powerhouse,” which will be important as the advertising industry retires browser cookies. The … Continue reading Yahoo Partners With Taboola In Historic 30-Year Deal, Becoming Largest Shareholder
Yahoo’s DSP and ConnectID will support off-site media experiences through Lowe’s One Roof Media Network. Chris Wood on October 13, 2022 Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. This marks the next … Continue reading Lowe’s and Yahoo team up for retail media partnership
The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP. Chris Wood on June 21, 2022 Yahoo and DIRECTV announced a partnership for advertisers looking to bridge the linear and CTV divide, making 25 million TV households addressable for advertisers using the … Continue reading Yahoo and DIRECTV open up addressable TV and streaming inventory
Yahoo And Hivestack Announce Global Programmatic DOOH Partnership by Laurie Sullivan @lauriesullivan, May 26, 2022 Yahoo announced a partnership with Hivestack, an independent programmatic digital out-of-home (DOOH) ad-tech company, that will help boost programmatic digital out of home (DOOH) cross-channel media campaigns globally. Yahoo’s omnichannel demand-side platform (DSP), through the partnership, will integrate into Hivestack’s … Continue reading Yahoo And Hivestack Announce Global Programmatic DOOH Partnership
