Amazon Launches Its First YouTube Original Branded Content Series by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2024 Amazon’s “Celebrity Substitute,” an original branded content series, is premiering today exclusively on YouTube. The digital series released nine episodes ranging from 5 minutes to 8 minutes each in length. It follows host Julian Shapiro-Barnum, the 25-year-old comedian … Continue reading Amazon Launches Its First YouTube Original Branded Content Series
Just For You, YouTube Says by Laurie Sullivan , Staff Writer @lauriesullivan, November 9, 2023 Two three-letter words will change the way brands message consumers in advertisements and marketing in search, email and other media within the next few years, as Google and others phase out browser-based cookies that target consumers and real one-to-one targeting takes hold. … Continue reading Just For You, YouTube Says
YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP by Laurie Sullivan , Staff Writer @lauriesullivan, July 22, 2022 The Oxford Economics Study — The State of The Creator Economy — examines how content affects the economy, assessing the economic, societal and cultural impact of YouTube in the U.S. last year. This report shows how YouTube supports … Continue reading YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP
Chintan Zalani January 2, 2021 The latest YouTube stats show that the video platform saw 95% more new channels trying to build an audience in 2020 (compared with last year). When people were stuck at home, they were compelled to spend more time on screens. And YouTube was their source for learning new skills, getting … Continue reading How to Make Money On YouTube: 15 Effective Ways [Infographic]
YouTube Is Bigger Among Teens Than Netflix by Wayne Friedman , Staff Writer, October 11, 2019 Netflix may have some competition not usually talked about in the same breathe as Walt Disney, WarnerMedia, NBCUniversal and Apple when it comes to new premium streaming video services. Think YouTube. The Google video platform is a major attraction … Continue reading YouTube Is Bigger Among Teens Than Netflix
Robert Woo — October 21, 2018 — October 21, 2018 Any affiliate rep that helps bring in sales is a great partner to have, but Influencers can definitely make a big difference in both conversions and brand exposure. We’ve written about Influencer Marketing a bunch previously, including our guides to Instagram and Facebook, but we … Continue reading How to Work With Influencers On Youtube
YouTube profiles will now include a breakdown of how much time a user has spent watching videos during the past day, two days and week. Amy Gesenhues on August 27, 2018 YouTube is rolling out more features designed to help users “take charge” of their digital well-being. Starting today, the ‘Watch History’ screen … Continue reading YouTube gives users more ways to track the amount of time they spend on the app
Joe Martinez — August 11, 2018 — August 11, 2018 When you’re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the first time are newcomers to your brand, and they are probably not going to convert right away. With these expectations in place, … Continue reading Optimizing for Earned Metrics in YouTube Campaigns
YouTube’s Plan To Fight Fake News by Alex Weprin , March 21, 2018 YouTube is rolling out a strategy to try and fight fake news and misinformation in videos published to the site. For starters, the Google-owned video platform plans to elevate authoritative news sources and de-emphasize channels deemed to be less credible. While Google … Continue reading YouTube’s Plan To Fight Fake News
Ben Nelson — February 20, 2018 — February 20, 2018 YouTube recently announced changes to its monetization program, the YouTube Partner Program. This recent change has driven the YouTube community into a frenzy. Why? Read on. New Monetization Rule The new policy states that small channels will no longer be able to monetize their videos … Continue reading YouTube’s New Monetization Policy
