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Category Archives: YouTube

Dude Perfect went from YouTube to raising $100M. Here’s how its new CEO wants to grow the brand

November 16, 2024 Dude Perfect went from YouTube to raising $100M. Here’s how its new CEO wants to grow the brand Dude Perfect CEO Andrew Yaffe talked to ‘Fast Company’s Most Innovative Companies’ podcast about his plans for the media brand. BY Yasmin Gagne Over the past 15 years, sports and entertainment company Dude Perfect—which started … Continue reading Dude Perfect went from YouTube to raising $100M. Here’s how its new CEO wants to grow the brand

Amazon Launches Its First YouTube Original Branded Content Series

Amazon Launches Its First YouTube Original Branded Content Series by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2024 Amazon’s “Celebrity Substitute,” an original branded content series, is premiering today exclusively on YouTube. The digital series released nine episodes ranging from 5 minutes to 8 minutes each in length. It follows host Julian Shapiro-Barnum, the 25-year-old comedian … Continue reading Amazon Launches Its First YouTube Original Branded Content Series

Just For You, YouTube Says

Just For You, YouTube Says by Laurie Sullivan , Staff Writer @lauriesullivan, November 9, 2023 Two three-letter words will change the way brands message consumers in advertisements and marketing in search, email and other media within the next few years, as Google and others phase out browser-based cookies that target consumers and real one-to-one targeting takes hold. … Continue reading Just For You, YouTube Says

YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP

YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP by Laurie Sullivan , Staff Writer @lauriesullivan, July 22, 2022 The Oxford Economics Study — The State of The Creator Economy — examines how content affects the economy, assessing the economic, societal and cultural impact of YouTube in the U.S. last year. This report shows how YouTube supports … Continue reading YouTube’s Creative Ecosystem Contributed $25B To U.S. GDP

YouTube gives users more ways to track the amount of time they spend on the app

YouTube profiles will now include a breakdown of how much time a user has spent watching videos during the past day, two days and week. Amy Gesenhues on August 27, 2018     YouTube is rolling out more features designed to help users “take charge” of their digital well-being. Starting today, the ‘Watch History’ screen … Continue reading YouTube gives users more ways to track the amount of time they spend on the app