Jomer Gregorio — May 23, 2017 In the past recent years, content marketing is one of the few digital marketing strategies that really gets the attention of many businesses of all sizes and types. When executed properly, content marketing can help you build your digital persona, as well as attract new leads and customers for your brick and mortar store.
However, the changing dynamics of the digital world and the changing attitudes and behaviors of people towards the brand they follow has greatly changed as well. In the past, companies used to create a lot of content in short span of time to stay relevant and fresh online. However, this strategy has become less and less effective as the audience demand for the content they need to be delivered straight to their hands exactly when the situations call for it. And this is where context come into play.
To better understand what contextualized content marketing is, how it works, and how it can help you attract more audience and help your brand get more traction in the digital world, read on the key takeaways from the infographic below from Digital Marketing Philippines.
- “Contextualized” content marketing aims to deliver the right content to the right customer at the right time. Compared to traditional content marketing, contextual content marketing takes into consideration more technical information about the user such as web history and cookies to provide a more personalized and relevant experience.
- It relies on three pillars: Right Content, Right Audience, and Right Time. Regarding the right content, demographics and location data plays a crucial role when creating a more engaging content for prospects and customers. Right Audience means that content marketer must fully understand the motives of their target prospects. And Right Timing can be achieved by collecting using the real-time information from the users, such as their geographical location, and the websites they’re currently at.
To find out more, check the infographic below:
Embedded from Digital Marketing Philippines.
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