Bob Hutchins
We once asked on the BuzzPlant blog, “Does the perfect Tweet really exist?”
A year-and-a-half later… we’re still working on that one. In our search, we came up with some proven Twitter techniques, a few best practices, three outstanding examples, and some perfectly Tweetable words of wisdom.
But now… we’ve got data to back us up.
12 Statistics To Improve Your Conversions on Twitter
This recent infographic from HubSpot pulls in 12 enlightening pieces of data to show you how to derive more leads and conversions from Twitter. Though it might seem like every marketer in the world is broadcasting on Twitter, the majority of them are doing it the wrong way. In reality, only 34 percent “of marketers use Twitter to successfully generate leads,” reports HubSpot. Ready to join their ranks?
- Alternate between “title tweets” and “copy tweets.” Though title tweets performed slightly better for HubSpot this past summer, copy tweets are also quite valuable. Cover your bases and use both.
- 92% of tweet interactions are link clicks. Use shortened links to engage with your followers.
- Attention-grabbing images receive 150% more retweets. They also get more click-throughs and favorites than tweets without images.
- If you want a retweet, ask for it! Asking for a ‘RT’ can lead to 10x the number of retweets. Asking for a ‘Retweet’ can get you 23x higher than the average!
- Write language that is actionable. It’s a proven Twitter technique that words like “download,” “listen,” and “read,” increase average click-through rate.
- Don’t be shy about recycling tweets. Twitter is a timing game; people aren’t reading every single thing you publish. HubSpot found that “two identical tweets received almost the same amount of clicks” (140 v. 132). Make this a part of your Twitter strategy.
- If there’s one thing nearly all Twitter users love… it’s Twitter. Tweeting content about Twitter – or making special offers on Twitter to your followers – can result in 5% more clicks than your average.
- “Don’t worry about having too few followers,” says HubSpot. Nine out of 10 mentions come from accounts with fewer than 500 followers. Hang onto these followers!
- The best time of day to get retweets is between 10:00 p.m. and 11:00 p.m. EST.
- I’ve written before about responsiveness in social media. It’s just as important today as it was over a year ago. HubSpot reports that 53% of Twitter users want a response within the hour; that goes up to 72% if the user has a complaint.
- Tweets about statistics may get a few more retweets than normal, but click-through rate is not Avoid this style if you’re trying to pull users off Twitter and onto your website.
- Lastly, know when to be direct. Clear and to-the-point language gets more engagement than ambiguous copy. So, if you want users to click, retweet, etc., let them know in no uncertain terms (see #4 and #5)!
12 Tips for Your Twitter Strategy
What would you add to this list? What proven Twitter techniques have you found to be indispensable? Let us know in the comments below.
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