It may be a new year but creating addictive content is one habit you don’t want to kick.
I don’t have to remind you that there is a ton of content out there. Every minute:
- Email users send 204,000,000 messages
- Bog writers post 1400 new blog posts
- Twitter users tweet 277,000 times
- Instagram users post 216,000 times
- Pinterest users pin 3,472 images
- Facebook users shares 2,460,000 piece of content
Taking these numbers into consideration, content creators and marketers know that it’s important to create exceptional content for their site, blog and guest posts. By exceptional, I mean content that stands out from the sea of fluff articles, regurgitated listicles and how-to articles, and short pieces for the sole sake of backlinks.
Exceptional content requires more effort in the stages of planning and execution, but the payoff is well worth it. Take a look at Neil Patel’s blog and Buffer’s blog. What do they have in common? Their blog posts receive hundreds, sometimes thousands of shares. How do they achieve this? It’s a simple enough concept: they offer something original and noteworthy to readers.
For Neil Patel’s blog, its massive 3000+ word posts with tons of visuals and case studies. Understanding that the more concrete information your offer readers, the more they’ll take away from your articles, these blog posts offer a wealth of information for readers to use.
Meanwhile, Buffer places transparency at the forefront of their content strategy. Their blog posts are self-reflective, fluff-free and practical. Readers appreciate their posts because they know they’re going to get the real story.
These approaches seem obvious but many businesses still do not put these approaches into practice in their content. That’s why it doesn’t hurt to hear it from content creators who have had success on their sites.
This infographic offers 46 expert tips for creating addictive content.
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