Creative Ways Artists and Agencies Use Instagram Banners

Stephanie Trembath

Instagram is primed for mobile and social commerce with over 400 million users worldwide. Especially for brands and artists, Instagram fosters a heightened sense of intimacy and engagement when compared against other social networks.

With millions of users consuming images for 21 minutes per day, Instagram influencers are finding new ways to create content that captivates and inspires, for more than just a quick double tap.

Instagram banners have become more mainstream since A$ AP Rocky announced his new album on Instagram by uploading countless blank white photos. Banner artwork wasn’t as mainstream as it is today, and Rocky lost over 100,000 followers in 10 hours as a result.

Thanks to artists such as @asvpxrocky and @micahnotfound who treat their profiles as a scrolling canvas of photos to profile their work, Instagram banners are yet another way for artists to showcase their visual aesthetic and promote themselves. What was once considered disruptive has become a bit more mainstream. Especially now with a selection of apps to choose from.

Here are a few of the unique Instagram accounts from artists and digital agencies that have taken their creative capability to the next level.

@Misanhonoo_Show

Fashion label Misha Nonoo used Instagram’s platform to feature MISHA S/S 2016 designs from #NYFW. Using Instagram banners @mishanonoo_show created a visual experience that encouraged their community to turn their device horizontally to experience the @MishaNonoo SS16.

@rickandmortyrickstaverse

Instagram’s first-ever video game, the @rickstraverse is a hidden object game. Each new Instagram account shows nine to 15 images, some of which hide other accounts in their tags. This is a really great way to engage your community, which is proven by the accounts 77k followers and limited photos.

@nubleys

Nubley Digital is a branding agency that creates progressive products with an emphasis on design and user experience. @nubleys showcases simple yet impressive artwork in a scrolling canvas. The artwork poses questions to engage followers, but also shares the digital agency’s aesthetic and the type of content and branding that they’re capable of creating.

 @micahnotfound

@micahnotfound gained the media’s attention for transforming their profile feed into a giant rolling canvas of pop culture.  The artist behind the artwork, Michael Milner, is now selling select pieces via Soundwall.

@SkyrocketDigital

Skyrocket Digital is a branding agency based out of Vancouver, BC. The agency works with entrepreneurs in marketing strategy and online branding. Their underlying goal in disrupting the marketplace and advancing ideas is apparent in how they share visual media on Instagram.

@The.Nickersons

Sarah and Graeme Nickerson are a wife and husband photography team who capture wedding moments worldwide. Their Instagram feed is a carefully curated selection of some of the wedding photos they’ve taken, and really helps showcase their portfolio and photography style.

 @BrixMediaCo

Brix Media is a Vancouver-based public relations agency that specializes in influencer marketing campaigns for tech startups, business, and lifestyle brands. The company uses Instagram to showcase their skills in tech and visual media trends.

@asvpxrocky

A$ AP Rocky’s Instagram artwork temporarily cost him over 10,000 followers. His account @asaprocky currently boasts over 2m followers, and he’s shown no signs of slowing down on creating unique banners to feature his artwork and music.

Original article posted on the Latergramme Blog.

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