Delete this. Delete that. The keyword “delete” has remained one of the most consistent searches on google.com, even more than the word “privacy,” when it comes to searches on Google Trends.

Perhaps it’s because the word and the ability to “delete” something make people feel they are in control of the massive amounts of data about them stored on numerous services from Google, Amazon and other platforms.

In the past year, “delete” queries have been mostly consistent, except for the past month in which they dropped to 82 on a scale of 1 to 100 on Google Trends. 

In the past few weeks Google, Amazon, LinkedIn and others, as well as the media, have been increasingly vocal about how to stop tracking of information and “delete” personal accounts and data. 

Amazon on Wednesday released the Echo Show 5 with several new features focused on privacy. The company said people will soon have the ability to tell Alexa to “delete everything I said today” to clear the search queries or requests for the day.

The company said it will take customer feedback into consideration to possible add options like deleting a person’s entire history of utterances.

A new Amazon Alexa Privacy Hub also will provide users with one source of information on how Echo devices are designed and the controls they have over their experience with the device.

Data from Google Trends reveals that people want to know how to delete their Instagram account, Snapchat account, app on an iPhone, voicemail on an iPhone, Ticktok account, Facebook account, and Google history, just to name a few.

Now Google has revealed to CNBC a way to delete a person’s personal accounts, from Gmail to Docs, after a preset amount of inactivity, such as when someone dies. The default period is three months, but people can set it to wait for up to 18 months. The article provides detailed instructions on deleting the data and accounts and/or sharing the information with up to 10 contacts.