Eye tracking studies uncovered a “pinball pattern” in users’ gazes.
Adopt a dog. How to care for a dog. Buy dog food. Unique searches that generate different layouts and types of displays. The inconsistencies in search results pages are forcing users to review the page before jumping in and making a decision.
This results in the uncovering of a “pinball pattern” in eye movement. This eye-catching trend (pun intended) is one of many trends you’ll uncover in MarTech Today’s Enterprise SEO Tools for Content Marketing, Search Intelligence, UX and More.
Our free, downloadable guide looks at the trends SEOs and vendors are adapting to. It also features 20 in-depth SEO platform company profiles and the software they offer, including a discussion of the latest functionality that distinguishes the leaders from the stragglers.
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About The Author
Lauren Donovan has worked in online marketing since 2006, specializing in content generation, organic social media, community management, real-time journalism, and holistic social befriending. She currently serves as the Content Marketing Manager at Third Door Media, parent company to Search Engine Land, Marketing Land, MarTech Today, SMX, and The MarTech Conference.
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