Jomer Gregorio — May 2, 2020 Technology has always evolved at a fast pace to follow preferences and provide convenience. As such, people attempt to make their life easier by relying on technology, mainly digital devices.
The shifts in technology have transformed not only nearly every aspect of modern life but also opens endless opportunities for business to advertise their brand. Before, advertising followed a “spray and pray” approach.
Traditional advertising is a conventional method that can be separated into four categories such as print, broadcast, telephone, and direct mail. Its goal is to spread out your message to anyone and everyone without knowing if someone will immediately come knocking at your door.
However, consumers are now paying less attention to advertising far more than ever. The millennial generation, specifically, doesn’t respond to traditional advertisements nowadays. Attention is the main ingredient in advertising. It’s more important to create appealing ads if you want consumers to be affected by your advertising messages.
Modern consumers prefer to seek information regarding products before deciding to make the purchase. Thanks to the internet and popular search engines, consumers have different sources through which they can obtain a plethora of information. As most of your consumers are researching online, businesses can’t afford to ignore online advertising.
Digital advertising, also known as online or internet advertising, is essentially taking advantage of new and emerging platforms, including email, search engine, social media, mobile apps, and affiliate programs and websites to deliver promotional content to consumers or visitors. It provides opportunities to enhance sales for firms of all sizes as it is inclusive, affordable, and easy to handle.
Unfortunately, this creates an intricate challenge for brands and businesses who want to connect and engage with their target audience. The online world becomes packed with both relevant and irrelevant companies as more brands and businesses discover the benefits of this tool.
Online advertising advances rapidly, as proven by trends that change frequently. If brands and businesses aim to catch up, then it’s time to become familiarized with the trends currently present through this infographic by Digital Marketing Philippines and consider what is best to adapt to their online advertising strategy.
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