As a smart business owner, you’re probably wishing you had the marketing budget to mimic the “big guys” who often turn to a preferred method of advertising to bring in big profits: direct mail.
Direct mail is one of the most cost-effective tools you can use to communicate with your target audience and inspire new customers to inquire about your business. But the biggest advantage of direct mail is its ability to make personal, one-to-one contact with customers and prospects at a relatively low cost with a high return on investment.
The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you’ve acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through direct marketing methods.
One of its biggest advantages is its ability to make personal one-to-one contact with your prospect. You can prepare and mail a small promotion within days or weeks. Direct mail is perfect for quickly testing prices, offers, and potential audiences. You have complete control over the media, the audience, and your offer. Not only it is mail quicker to prepare, but response time is usually quicker as well. You can project the final results of a mailing quickly and accurately. You can build an advertising campaign with more confidence by testing small lists, then building to larger lists. Using carefully developed lists, you can target your mailings more selectively than you can with most other media. You can reach almost any market segment, buyer profile, or area of the Treasure Coast you feel is most appropriate for your business.
Less competition. Your advertising message does not have to compete with other advertising messages. And, your competitors are less apt to know your current strategy.
More personal. Not only can letters be personalized via mail-merging techniques, but you can use more informal language in writing your letter and you can direct your letter to the specific interest of the reader.
Direct mail does have its disadvantages. Many of its pieces are often perceived as “junk mail” and may be thrown away before they are even read. Excessive design, printing and postage costs can also make it an expensive advertising option. To keep costs down, businesses may work with a printer to find out what size mailer is cheaper to send, and what other ways there are to cut costs. An attention-grabbing outer envelope and personalized letter can catch a reader’s eye, and can sometimes be done with a smaller budget.
By taking the time to build an effective direct marketing or telemarketing campaign, it can be cost-effective resource to help find and retain consumers.
Pronto Post is a premier direct marketing and fulfillment service provider company located in Hialeah, Florida. Pronto provides a wide range of services related to direct marketing and product fulfillment.
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