Behind the Scenes with Irina Gerry

Change Foods’ Irina Gerry shares her commitment to sustainability, discovered opportunities and why failure isn’t always a bad thing.

I’ve had the opportunity to connect with and learn from executives of major brands at MediaPost’s Insider Summits. In the process I’ve discovered some truly impressive women, and not only for the work they do but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“I realized that I will not spend a minute of my day and minute of my career kind of wasting my time and energy on something that didn’t matter.”  What does matter to Irina Gerry is climate, food and sustainability, and it’s that passion that brought her to the animal-free dairy start-up, Change Foods. In this episode of Brand Insider: BTS, the CMO talks with me about taking leaps instead of steps, forgoing a predictable path and her “checkered past.” You can watch the video of the entire conversation here.

“I realized that I will not spend a minute of my day and minute of my career kind of wasting my time and energy on something that didn’t matter.” What does matter to Irina Gerry is climate, food and sustainability, and it’s that passion that brought her to the animal-free dairy start-up, Change Foods. In this episode of Brand Insider: BTS, the CMO talks about taking leaps instead of steps, forgoing a predictable path and her “checkered past.”