Personal Branding Blog — January 26, 2018 — January 26, 2018
Nobody likes to be a nobody, but unfortunately, that’s what you are at the beginning of the job search process, provided you’ve just joined the ranks of those in transition. Those who are the decision makers about your future do not initially know anything about you, so you have the chance to impress them, and you want to make darn sure it’s a very good impression.
So, how are you going to positively influence hiring managers, human resources folks, and recruiters? To start with, record brief greetings on both your voicemail at home and your mobile phone, and project a clear, mature, businesslike, and overall positive message. Your children are cute, I’m sure, but leave their greetings for sharing with family and friends and not potential employers. Next, get into the habit of answering your phone professionally. Answering with “Hello, this is John Doe,” with a friendly and inviting tone of voice, is best. Get into that habit even if you think you can identify the person via caller ID. Don’t make exceptions to the rule, because you’ll be sorry if you didn’t answer properly when it’s someone you really want to impress. You also want to make sure your e-mail address is nothing less than professional. An address like bigmama@yahoo.com or anything cute or sexy could be detrimental to that first impression.
Your next opportunity to create the right image is via your résumé and LinkedIn profile. These are probably the most important documents you’ll be evaluated by, and it will determine whether the hiring folks want to invite you to an interview or not. Remember that the first impression is a lasting impression. This is an extremely critical stage because résumé and LinkedIn profile readers typically review large numbers of such marketing collateral, and having only one opening to fill, their intention at this point is to reduce the number of applicants to three to five final candidates for interviewing. In fact, this process of reviewing your candidacy via the résumé and LinkedIn profile is divided into two parts. The recruiter’s objective is to eliminate applicants that clearly seem to lack something. It might be something as simple as an unattractive appearance, improper use of language or grammar, lengthiness, lack of focus, overly detailed experience, or a lack of accomplishments.
On one hand, many résumés contain listings of job duties as described in job descriptions and not actual accomplishments. Recruiters expect to read about your accomplishments on the job. If for example your résumé doesn’t pass this 10- to 30-second scan, it’s likely that it will be set aside and never resurface again. If your LinkedIn profile does not surface because you are lacking the keywords he or she is looking for you are out of luck. And unfortunately, you’ll never find out that that was the case—except by the lack of any next steps.
On the other hand, if your résumé passes this first-blush review, it will be read thoroughly, along with another 10 or 12 others, and will be ranked on a competitive basis. Probably only three to five candidates will be called in for face-to-face interviews. With that decision, you move on to the next stage in the job search process, in which you have to get ready for the final test, which is to convince the hiring manager and others interviewing you that you are their ideal candidate. Good luck.
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