Ben Sim — March 5, 2017 Blogging seems old school in the grand scheme of online marketing nowadays. With video and influencer marketing on the rise, taking the time to write a 2500 word blog post doesn’t seem as efficient or effective when it comes to marketing your business. But is it?
Contrary to what most people would say, blogging is still alive and well, and here are 4 reasons why you should still be blogging.
It is still the best way to get organic traffic.
YouTube is the number two search engine in the world for a reason…
And who is number one? Google.
Google ranks posts mainly by the quality of backlinks a page has and the quality of the content.
Whenever you search for something on Google, you type in your keywords and Google will try to figure out what is most suitable for your search.
In most cases, you will come across Wikipedia.
Why is that?
They have a lot of articles and rank for a lot of long tail keywords.
Considering that the average post that ranks on the first page of Google has about 2000 to 2500 words, a single profile of a person on Wikipedia can range anywhere from 10,000 to 20,000 words.
Having a blog will serve that same purpose.
Write 2000+ word blog posts that are highly relevant in your space, promote it to the right people and you will get your organic traffic up and running.
It generates more leads and develops your brand.
Riding on the organic traffic you would get if you provide amazing content for your blog and get people linking back to you, naturally you will get a huge volume of visitors to your site and hence collect more leads.
Use tools such as HelloBar to collect e-mails and contact info by offering a freebie of some sort so you can follow up with them.
The tone, design and style of blog also plays a part in creating awareness for your brand.
Remember to focus on your niche – it may be a small pool but it would be highly qualified traffic nonetheless.
It creates autonomy.
Social media marketing is in and you shouldn’t drop it to pursue blogging full time. Do both.
Having your own domain and blog provides you the autonomy to market the blog however you want without relying on the mercy of Facebook changing their algorithm every time they do it.
If you rely on Facebook all the time to get traction, you got to keep pumping ad dollars to keep up. If you have your own blog, domain and hosting, you control the reach to your customers.
Establishes relatability.
Compared to most text or image heavy platforms, blogging is still one of the easiest ways to establish relatability.
Similar to a digital journal, your blog posts can also be seen as a diary (something other platforms can’t replicate as well, since you can edit the look and feel of the page entirely compared to Instagram or Facebook.)
In closing, blogging is not outdated nor obsolete. (Surprisingly) it still has a leg up over other newer methods of online marketing. When you think about it, a blog is the internet in its most basic form – text and images on a domain – and you can never go wrong with the basics.
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