Does Your Brand Need to Invest in Paid Website Traffic?

Personal Branding Blog — November 18, 2016

A solid content strategy is an important part of building your personal brand online organically. Adding advertising dollars to the mix will help maximize your fullest potential and visibility.

In order to attract a large audience to your website you can not only tap into the tradition Google AdWords solution, but also invest in social advertising on places like Facebook, Instagram, and LinkedIn. Advertising can help take your business to the next level.

The right keywords from target market research are just the beginning to a winning strategy along with a clear game plan. Here are several ways your brand can add paid advertising to your marketing strategy:

• Get to know conversations – Because social media and blogs are personal in nature your brand can learn a lot just by engaging with your audience and tracking their conversations online. Q&A websites and social groups are two top resources that will help you discover your community’s needs and desires.

• Decide your outcome first – Do you want more subscribers to your website? Or is the end result more leads from your social networks? Set a clear goal first before creating your message. It is important to stand out from the rest with a focused ad that does not include a lot of text, but rather a clear headline and visual. You can use images or video to grab the attention of your prospects that will entice them to want to know more.

• Stick with a reasonable budget – Once your personal brand gets set up with an ad system you will have several options to choose from. This all depends on your campaign, marketing goals, and operating fund. Most platforms allow you to set a budget according to the target market and how many days you would like your ad(s) to run. Choose what works best for your business, and start slow in order to measure your response rate.

• Don’t leave out organic marketing – If your brand is only using paid methods to reach your audience you are missing out on valuable networking opportunities. By engaging with your community and sharing tweets and posts they will love you are also building trusted relationships that go beyond ads and leads directly into word-of-mouth advertising, which is free!

Use advertising tools in addition to your blogging and marketing plan to bring more sales to your personal brand as well as increasing your website subscribers. It’s important to check your analytics, and make adjustments with each campaign. This is one of the best ways where your brand can attract more sales and build a strong fan base.

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