Carol Stephen — March 16, 2018 — March 16, 2018
Here’s another frequently asked question that I get all the time. People want to know whether I need to be nearby. And I’d argue that you probably want someone who’s culturally close to you, brand attribute wise. But as far as being geographically close? That depends!
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Creating Strategy
Although I could probably create strategy for your brand in another country, unless we have the same cultural interests, I might not know the day-to-day struggles of your audience. So, for instance, if you’re in the middle of Africa, since I’ve only visited and never actually lived there, that might not be the best fit. But if you’re in another part of the U.S. or Canada, that would probably work.
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Do You Need Someone Onsite to Create Images/Video?
If you do need someone to be there to take pictures or to create video, then you’d probably want someone onsite. But not always! So for instance, I have clients in other parts of the country, who create their own images. That works. We can share those images or video in a variety of ways, such as Google Docs.
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Writing and Posting Can Be Done Anywhere
Writers can work from practically anywhere. They can create content and help you boost your SEO by keeping your website fresh. They can make help drive brand awareness and schedule posts for you.
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Using Conference Calls to Communicate
If you’re in another part of the country, it’s easy to have group meetings online and share screens using Zoom, GoToMeeting, or any number of other screen-sharing video conferencing services. Here’s a comparison of the two: GoToMeeting vs Zoom.
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Outsourcing Doesn’t Have to Mean Another Country
If you’d like to outsource your social media, you don’t have to send it to another country. You could hire someone in your state, but maybe in another county. Or in the state next door! So long as they’re reliable, it doesn’t matter so much where they are.
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In-House vs. Outsourced
Maybe your company isn’t big enough to hire someone in-hour just yet. In that case, you might like to have someone help out. Or you might need strategy so that when you do hire someone, you know which direction they should take.
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Have Questions?
I’d love to talk to you! Leave me a comment and I’ll answer as best I can.
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