Andy Williams — June 7, 2017 
An infographic is defined as a visual image that is used to represent information or data, so it should come as no surprise to learn that Infographics have grown to become a huge part of marketing campaigns in recent years.
Nearly all companies today compile and use data in their marketing campaigns, and this is usually what is used to make up an infographic. However, knowing how to use those infographics effectively in your marketing campaigns can be the fine margin that separates you from your competition.
Content Supplementation
As a marketer, you should be constantly creating and driving new content to your consumers, not only to stay relevant, but to keep your content fresh. Quite often, an infographic can be a great segue into a piece of premium content, like an eBook for example, as it can act as an introduction or a brief overview to a certain topic. Once the consumer has digested the infographic, there can be a simple CTA linking traffic to your website to download the eBook and read more about the topic.
Drive Traffic
If you are looking to drive more traffic to your website, or a particular piece of content, then creating an infographic can be the perfect driving force to get current and new consumers interested in your marketing efforts. The key for success here is to use the infographic to pique consumers’ interest (because who doesn’t like to look at beautiful design, right?) in the topic. Even if they have limited knowledge of the topic, a well crafted infographic can take them on an informative journey that engages them and makes them want to learn more, thus creating a click through to your website or premium content.
Go Viral
Infographics are almost tailor-made for social media platforms: a highly engageable piece of content on a dynamic social sharing platform. If your infographic hits the right notes then it’s highly likely that your content will be shared by thousands in a matter of seconds, and your company’s visibility will increase very quickly. It’s almost like a match made in heaven. However, it does work both ways, so make sure that your infographic is aesthetically pleasing.
Get Your Brand Recognized
Another effective use of infographics is to create brand awareness. Not only do they put out a bold statement of your in-house design chops, but they can go a long way in really getting your brand recognized as a market leader. In addition, not only are infographics great at expressing knowledge of a particular topic, they can also be an effective way of telling the wide world just how great your company is—especially if you have the stats to back it up!
Stay Ahead of the Curve
Don’t rest on your laurels. Infographics are evolving, and new techniques are being brought forward all the time (take a look at this animated infographic for example). What used to be a static medium has now evolved into something much more dynamic, so make sure you are staying on top of current trends and seeing how they can relate and help push forward your company.
Conclusion
There are a number of ways you can use infographics in your marketing campaigns, some of which we have covered above in this post, but the main takeaway is that a beautiful, well designed, easily digested infographic can really be the driving force behind your marketing campaigns.
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