Email Marketing: Dead or Alive?

Karen Repoli — February 14, 2017 Follow @karenrepoli

Is email marketing history? Here is what the thought leaders say:

“Not all email marketing is dead – only email considered “noise on the line,” boring email and spam. What is alive and well is smart email marketing.” Aaron Agius in Entrepreneur.com.

“Email marketing is not dead. If you’re not using it, you’re losing.” Gary Vaynerchuk.

“Nothing gets engagement like email. Twitter, Facebook, etc. is almost irrelevant by comparison.” Ramsay Taplin.

As you can see, many of the experts believe email marketing is still one of the best ways to promote your business online. Millions of online marketers are using email marketing to promote their products and services.

Advantages of using email marketing.

There are many advantages of using email to reach your target audience.

• It’s very easy considering you can send an email to millions of individuals all at once.

• It’s convenient because you can work on your approach from anywhere, anytime. All you need is a list of email addresses that you can send to.

• You can target your marketing. You can choose to direct your email to a limited number of people who are interested in a niche subject.

• You can create a good sales letter and direct people to your website where they can purchase your product or service.

Now let’s explore the mistakes business owners make when promoting their product or services through email.

Much like with other types of marketing strategies, sloppy email marketing can easily lead your potential customers astray. Instead of receiving the information they anticipated, they could be led to the wrong site or even worse, they’d experience broken links. These are two things that really irk any website visitor.

You need to use quality email marketing tactics so your readers consider your business a reliable source of information. Your email marketing will only be effective if your readers take action.

Your audience doesn’t want to feel that they were sent a generic sales letter. Take the time to actually write sales letters that have target specific themes and send them to specific individuals.

This type of email marketing can be time intensive for the average business owners. In order to compensate, some business owners also send non-targeted emails to potential customers. In order to make your email marketing strategy effective, however, you should start with learning how to reach out to your clients both ways. Another option is to outsource this task to a virtual assistant.

Types of Email Marketing

There are at least two types of email marketing. You will basically need to utilize both in order to ensure that you get the best results from your efforts.

First, there’s transitional email marketing. This is a target specific strategy that focuses on short term goals. It is designed to hit low hanging prospects. This transitional email marketing is often used as a promotional tool for product launches and announcements. In short, transitional email is used to acquire new customers. It is also a good way to engage existing customers by providing new promotions to products and services. Transitional email marketing makes use of content that is focused on reaching as many customers as possible.

The other type is relationship marketing, which is focused on quality and a two-way relationship. Relationship marketing is oftentimes based on managing and interacting with your customers. This type of email marketing focuses on direct interaction with your customer. This means you can expect short responses from customers and provide them answers while subtly promoting your website. This is more likely to be very effective but at the same time can be a painstakingly long process. Relationship marketing allows the business to concentrate and learn what the customer requires and needs.

Depending on your type of business, you can utilize both email marketing strategies to ensure better results.

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