Rick Goodman — February 9, 2019 — February 9, 2019
Employee engagement isn’t just a buzzword; it’s something that can actually make your team stronger, your products better, and your business more competitive. In other words, it can have a real impact on your bottom line, and in more ways than one.
Let me walk you through just a few of the ways in which engagement makes your business more competitive.
Employee Engagement as a Competitive Edge
Employee engagement makes your employees more productive.
It makes sense, when you think about it: If your employees think you’ve given them meaningless busy work, they’re not going to be breaking a sweat to get it all done. But if they are truly engaged with work they find to be meaningful and fulfilling, then they’re probably going to be much more productive as a result.
Engaged employees tend to provide better customer service.
Again, it stands to reason: Employees who are invested in their work will go the extra mile to provide high-quality products and to deliver them with cheerful attitudes. And that makes it much more likely for your company to start generating positive word-of-mouth and customer referrals.
Engagement can also promote workplace safety.
Employees who are engaged with what they’re doing are naturally going to be more mindful and attentive, which in turn means fewer mistakes, fewer accidents, and a more comprehensive culture of safety. This is obviously more of an issue for some companies than others, but it’s definitely something worth noting.
Engagement means decreased turnover.
Finally, when you have engaged employees, it typically means you have less turnover. That means less time and money spent recruiting, hiring, and training. It also means a more cohesive team. All of this can be tremendously advantageous for your company.
The bottom line? Employee engagement makes a real, bottom-line difference. It’s worth measuring. It’s worth prizing. And it’s worth striving for.
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