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Whatever the economic climate, investments in marketing technology are helping businesses meet increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the customer experience (CX).
At the heart of those efforts for B2B marketers is the Marketing Automation Platform, which lets them execute, manage, automate and track the success of marketing campaigns through multiple channels such as email, mobile, social media and websites. By using this technology, marketers can nurture leads with highly-personalized content aimed at winning over the buying committee and retaining the customers they’ve gained.
In the latest update to our Martech Intelligence Report on the category, called B2B Marketing Automation Platforms, A Marketer’s Guide, our team gathered the facts on 14 different vendors and analyzed trends in the sector — all in an effort to ease the decision-making process for marketers.
About The Author
Pamela Parker is Senior Editor and Projects Manager at Third Door Media’s Content Studio, where she produces Martech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land, Marketing Land, MarTech Today and Digital Marketing Depot. Prior to taking on this role at TDM, she served as Content Manager and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She’s a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a masters degree in journalism from Columbia University.
Marketing Land – Internet Marketing News, Strategies & Tips
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