Darnelle O’Brien — September 26, 2017 2017 has seen a stack of exciting updates from all the major social media platforms. Facebook, Instagram, Snapchat, LinkedIn, YouTube and Google have been responsive to evolving needs and quick to provide innovative solutions to improve user experience.
With social media evolving rapidly, we thought we’d make it easier for you to stay ahead of the social media game with the K.I.S.S round up of changes we’re loving.
Check out what our favourite platforms have been up to recently, below.
Facebook Messenger ads are now available to advertisers worldwide. This is super exciting, as businesses now have another medium to promote their offerings and engage with their customers. The company also introduced Messenger Platform 2.1 which allows businesses to enrich their conversational experiences on Messenger.
As you may have already noticed, Facebook is trialling ads in Marketplace. Their objective is to reduce the number of advertisements shown in the Newsfeed and to provide another place for marketers to connect with their audience.
FACT:
Facebook’s quarter two earnings report revealed that mobile ad revenue now accounts for a whopping 87% of their total advertising earnings! Are you creating a seamless mobile experience for your audience?
In continuing Instagram’s direct push to take back its audience held hostage by Snapchat, Instagram has introduced photo and video replies to Stories.
The social sharing platform has also introduced targeting based on Instagram profile activity. This feature allows you to create a custom audience of people who have watched an Instagram video previously or to target users based on their activity on your business profile.
Snapchat
Let’s talk selfies!
Not one to sit idle, Snapchat has fired back at Instagram with the platform introducing multi-Snap recording which allows users to record multiple ten-second Snaps continuously for six videos.
New voice filters and the paperclip feature (clickable links) are among the updates released in the last three months.
Snapchat also released Snap Publisher, for advertisers to quickly and easily turn images or videos into vertical ads for Snapchat.
LinkedIn has introduced ‘Website Demographics’. This soon to be released free tool, provides businesses with insights such as your website audience, based on their LinkedIn information. This feature allows you to filter your website audience using eight dimensions; job title, job function, industry, company, country, job seniority, company size and location.
LinkedIn is also working on improving their analytics data with the introduction of new features to help businesses understand and improve their campaigns. More detailed campaign insights and recommendations, as well as expanded demographic reporting, are among the three new analytics features to be launched later this year.
K.I.S.S Tip: Keep an eye out for LinkedIn native video which is rumoured to be launching soon!
FACT:
55% of millennials reach out to their LinkedIn network when they’re starting to think about their next opportunity.
These exciting updates present a great opportunity for brands to communicate and engage with their audience. The team and I are very excited about these new updates and cannot wait to see what the social media platforms have in store for the latter half of 2017.
Stay tuned next week for the latest updates from YouTube and Google.
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