Facebook Lead Ads Get More Features & Come To Desktop

Facebook lead ads launched in October to make it easy for users easily fill out lead forms with their Facebook account information with a couple of taps on their smartphones. Now, Facebook is making the format available on desktop, as well.

The company has also launched two new features designed to give users more information about a business before asking them to submit their information. The carousel ad format lets advertisers show up to five images and headlines in an ad.

Similarly, the new context card shows as an intermediary page after the ad to tell users more about a service or offer before they move on to the lead submission form. An example of a context card from TheSkimm is below.

The new features are now available through Power Editor.

About The Author

Ginny Marvin

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

(Some images used under license from Shutterstock.com.)